I can provide my logo in digital format. Why do I have to pay a setup charge for embroidery?
Commercial embroidery machines are computer controlled. A computer program has to be written that translates the graphic that is your logo into stitching instructions the machines can understand. As part of the setup process, we generate machine instructions and do a test sewout of your logo on scrap fabric so that you can review the appearance of the stitching and thread colors to ensure that everything is just the way you like it BEFORE we sew it on your garments. The setup charge covers the process of programming & testing your logo to your satisfaction. You don't have to repeat the process when reordering later.