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Promotional Marketing Blog - Insider Info

Aug 18

We live in a world full of symbols, and how we use them can set us apart from the crowd in good and bad ways. If you are a large university, non-profit or business, you have a lot of lee-way with your symbol, also known as your logo. So why should you put your logo on dress shirts?

1. It Conveys Prestige

dress-shirts-with-logoDress shirts are classy. Your alumni or supporters will wear them to job interviews and in professional situations, and this will lend an air of respectability to your program. Clearly, people who use your product or program are successful.

Dress shirt logos are just generally tasteful. They are appropriate and discreet in all circumstances, so you never worry about someone associated with you looking vulgar and drawing the wrong kind of attention.

2. It Has Staying Power

Did you know Vaseline has been around since the 1870's? Products and programs can last a long time, and you want your logo on things that will last a good long while, too. Alumni can keep their shirt for decades after they have graduated, and, since shirts are flexible when it comes to size, they can wear them for decades afterwards. So long as you keep your logo throughout the program's or product's lifetime, the logo will remain recognizable, too.

employees-wearing-logo-dress-shirtsDress shirts don't really change much in design, either. You can keep the shirts from one year to the next. Each recruit will instantly fit in to your company culture and you will always have a fall-back outfit for everyone.

3. It Is Visible

Wherever an employee or supporter goes, your logo will be at eye level for most people. No one has to twist themselves around to see where the shirt came from.

Your employee or supporter will go many places, too. People wear dress shirts to a wide variety of events, and sometimes just around town when they want to feel 'pulled together.' Dress shirts are the perfect compromise between business and casual, so your brands can go pretty much anywhere.

If your program or product could use the boost of a dress shirt logo, contact us. We have years of experience and take great pride in producing quality shirts.

Aug 11

custom-embroidered-hatsThere are many different options for and methods of custom hat embroidery that can be used to "top off" your organization's campaigns and events. But before we highlight some of those, let's talk about about the merits of hats, period.

Why We Like Hats

Dr. Seuss had many a witty thing to say about hats. And we have to admit, he was on to something. Hats have a special place in our hearts, for several reasons.

Generally speaking, hats are an economical alternative to custom shirts, and hats have some important advantages over shirts, too. For one thing, they're literally "on top" of things - namely your employees and customers - so they stand out in pictures (hello, social media posts).

They're also a lot easier to order for a group, because size is rarely a concern. A shirt that's too big or too small just won't get worn. But a hat? It's not only going to be used on the day of an event, but it's likely to get some more time out of the closet for casual outings outdoors - where it will continue to rep for you and your organization.

embroidered-hatsWhat Can a Custom Hat Do For You?

Our customers use custom hats in a variety of ways to help get their messages across to a wide audience. And by "hats," we mean baseball caps, fleece hats, full-brim styles, visors, and a number of different styles and materials (Stretch-to-fit materials and performance styles are especially popular with athletic events.)

Here are a few projects that our customers used hats to promote last year:

  • Walk-a-thons, biathlons, triathlons

  • Traveling youth sports teams

  • Fundraising campaigns

  • School trips

  • Employee recognition programs

  • New product introductions

Now, what can we do for you? If you're looking for a smart way to "top off" an event or promotion, contact us. We'd love to help!

Aug 04

We've all seen charity run t-shirts with the names of sponsors emblazoned on the runners' backs. However, we think that teaming up on supporting good causes is such a good idea that there's no need to limit it to foot races. Here are some more thoughts on how businesses and nonprofits can use custom promotional products in their partnerships.

Strengthening relationships. While those race t-shirts sometimes show a dozen or more one-time sponsors, organizational partnerships tend to have more impact and return more benefit to both sides when a deeper relationship is established. For that to occur, partners must be chosen wisely to protect the organization's reputation and maintain trust with stakeholders. They may have intersecting missions and interests like a recycling company and an environmental research group, or a local employer and a nonprofit that provides services in nearby neighborhoods.

custom-nonprofit-promo-productsSave money. It's more efficient to order products in larger quantities, so it's a good strategy for non-profits to look for sponsors to subsidize the cost of their merchandise. Having a sponsor may help your organization place a larger order, helping you reach a volume discount. Or at the very least, reduce your net cost of obtaining the merchandise. And the best news? In some situations a sponsor logo can be added to the product at no extra cost, or at a very small additional cost. Don't worry, we'll help you do the math.

Cross promote. Just because organizations have been active partners, doesn't mean everyone noticed. Keep putting co-branded products out there, and be present at each other's events, social media streams, etc. Once people start seeing you together - and promotional products will help keep your logos front and center - the charity's donors might be more likely to become customers of the business, and the company's employees might be more likely to become volunteers and donors of the charity. Keeping it all in the family, so to speak.

All these activities can make partnerships more productive. Companies can humanize their brand and attract potential customers. Nonprofits can raise awareness about important issues, and generate more funds to do their work.

If you're looking for custom promotional products for your business or nonprofit, contact us. We deliver the best values on custom logo products.

Embroidered Hats for Fishing Enthusiasts

// posted by Cam Schultz

Jul 28

Summer is here, and that means more warm mornings spent out on the water casting your line. If you are a fishing enthusiast, and especially if you are in the business of taking people fishing, this is a very exciting part of the year. After all, who doesn't like heading out in a boat on a regular basis to take part in the age-old pastime?

custom-embriodered-hatsThe fishing community is a wonderful group to be a part of. Therefore, whether you hire out your boating services to tourists to try their hand at tuna fishing or head out on a private sail boat of your own, you'll likely want some swag to show your love of fishing and boating. Custom embroidered hats are just the thing to fulfill this desire - and many are one-size-fits-all, making it easier to stock up for a group.

As you probably know, hats are perfect for those who enjoy fishing, as they offer a bit of shade from the sometimes blinding sun. This enhances the fisher's vision, which in turn improves their technique. Additionally, a good fishing hat can protect a person's face from becoming burned, something every fishing enthusiast will agree is an important function of a hat. All of these things combined make a customer embroidered hat — featuring a boat name — the ideal addition to a fisher's wardrobe.

Here at EmbroidMe San Diego, we offer a variety of functional, comfortable, and high-quality hats. Each one can be embroidered to suit the customer's needs, meaning your fishing club logo can definitely be added. Additionally, we can add the embroidery of your choice to any number for other items including floor mats, shirts, totes, and towels.

Are you ready to order some great hats or other fishing themed items for your group of friends or your tourist customers? We would love to help you out! We also offer embroidered jackets, towels and bags, as well as printed tshirts. Please contact us today to discuss your needs with one of our friendly staff.

Custom Pencils for Back to School

// posted by Cam Schultz

Jul 21

School will be back in session soon, and that means it's time to make all of those back-to-school preparations. If you are a teacher or tutor, this means gathering a lot of supplies and building curricula. Both of these tasks are overwhelming, and often leave instructors feeling worn-out rather than excited when the new year finally does begin.

custom-pencilsWhy not reignite your excitement about the new school year and give your students some fun on their first day of school? Custom pencils are an inexpensive and fun way to welcome new students and start the year off on the right foot.

Here are some other reasons you should order custom-made pencils for your students:

They are Cute

Let's face it, a pencil with the name of your classroom or an inspirational message is just too cute. Your students will likely think so too, meaning your small gift will put them in a good mood, setting them up for success on their first day of lessons.

They Show You Care

While a pencil might be a small gift, it's a gift all the same, and any gift shows that you're thinking about someone. When you hand out custom-made pencils to your students on the first day of school, you will be showing them that you care about them and want the year to go well for them.


They are Useful

Considering your students will probably be doing quite a bit of writing during class, pencils are a very practical gift. This is great because it means your gift won't be tossed aside or left to clutter up any desks. Instead, the students can actively use your gift on a daily basis.

Ready to order a set of custom pencils for your kids? Please contact us today at EmbroidMe San Diego to place your order before the school year begins.

Jul 14

If you work in the food industry, you might remember a time when employees would be asked to wear a white shirt and a black top. Today, expectations and competition have increased. See why culinary custom uniforms are becoming a new requirement for many caterers, restaurants, hotels and other businesses.

custom-culinary-uniformsUniforms that blend in. Clients want to keep up with the dazzling event images and trends that bombard them from live streaming and Instagram photos. They're not going to be satisfied with front of house staff who clash with the atmosphere and environment. Your bartenders and servers need uniforms that are functional without interrupting the seamless look of the event. You need a uniform program that makes it easy for your employees to succeed by enabling them to build a capsule wardrobe ready to accommodate any client or event.

Uniforms that are fashion forward. At the same time, food has become part of the entertainment. Your staff might be helping clients at interactive desert stations. Your chefs might be out of the kitchen and out in the dining room performing with a brulee torch in the middle of a circular buffet.

Uniforms need to be sharp and professional. Uniforms with personalization. Embroidering company logos and individual names can be the final touch. Personalization promotes excellent service and effective branding.

When you choose EmbroidMe San Diego, we'll work with you to create the custom embroidered company uniforms you need. Our products include several lines of chef coats, tons of aprons, and much more. Contact us, and we'll track down what you’re looking for.

Jul 07

One of the clearest ways an organization can convey prestige is through the appearance of its members. The more finely dressed the employees are in an establishment, the more up-scale it must be. This simple psychological equation is important to consider when deciding on your company uniform. While wearing a distinctive color and bearing a logo makes your team members more easy to identify, you also want their appearance to convey an air of cool expertise.

embroidered-dress-shirt-as-company-uniformProfessionals Wear Dress Shirts

This is also a strong association in the modern mind. When we see someone in a well-cut dress shirt, we immediately assume they must have some authority and power. When all of your employees are dressed elegantly, you are sending a message that every member of your team is a respected professional and your clients will appreciate being served by a valued employee. Dress shirts even look great in unusually bright colors like orange or green, turning your company style into a bold fashion statement.

The Subtle Logo

By placing an embroidered rendition of your logo on the breast, collar or cuff of each dress shirt, you are politely inviting clients to associate your brand with elegance and professionalism. When you represent your company with well-dressed, well-spoken associates, you may be surprised by the increase of both new clients and prospective employees who want to take part in your quality brand.

Whether you're a new company designing the first uniforms or are seeking a new look for your team, logo embroidered dress shirts may be just what you're looking for. Want to talk logos and shirts? That's what we do best! Contact us with your questions, ideas, and orders.

Jun 30

embroidered-patches-for-employee-motivationEveryone likes to be recognized for their effort. This makes the act of thanking employees for their hard work a very important one. However, all too often employers are stumped when it comes to finding ways to carry out this task.

If you are one of those employers who is on the lookout for ways to recognize your staff members, you might consider investing in custom embroidered patches. Because these patches can be displayed in a variety of ways, they are the perfect way to allow your proud employees to show off their achievements, while simultaneously giving them something more to work towards.

Custom patches can be made to recognize a variety of achievements, meaning you can pick and choose which tasks and milestones you'd like to reward your staff for. Because the patches are custom-made for your business, creating patches that reflect the achievements they reward is easy. Additionally, it means that your employees can build up a collection of different patches instead of stopping at only one or gathering a large number of identical patches.

custom-embroidered-patchAs you can see, creating custom embroidered patches and using them in a company-wide collection game is a great way to reward the best members of your staff and give others something to work toward. Keep in mind that patches are typically created in minimum batches of 50 pieces, so you'd need to design a patch reward program in which it is reasonable to use something like 50 patches of each design within a reasonable period of time. If you're a smaller business that only has a handful of employees, don't despair. The same approach can apply -- but instead of having patches made, you'd have the recognition embroidered directly on employee garments (there are no minimums to worry about for these types of projects).

If you are ready to order your own set of patches for employee recognition, we are here to help. Here at EmbroidMe San Diego, we offer high-quality products at an affordable price point, something we know you will love. We would be more than happy to discuss your needs and create the ideal product for you and your business.

Please contact us today for more information.

Jun 23

Fundraisers get better with gifts, but it can be hard to pick what you want to sell. Fortunately, a good option is available with promotional tote bags.

Environmentally Friendly

promotional-tote-bagFew things make more of a mess than plastic or paper bags. When people cart away the educational materials and loot from your booth in a paper bag, they ultimately have to throw the bag away. A reusable tote bag, however, goes home and gets, well, reused. This cuts down on the garbage at your event and makes you look very environmentally friendly.

A Useful And Ever Present Reminder Of Your Cause

Promotional totes go everywhere. Many cities have banned the use of plastic bags, so people take totes to grocery stores. Even if your city has not made that decree, people always need a sturdy bag to cart things in. If you hand out promotional totes at your fundraiser, the participants will be reminded of your cause for years afterwards every time that they reach for a bag.

A Good Place To Stash Information

People tend to get a lot of written information at fundraisers. Without a bag to put it all in, all those lovingly created brochures get left on tables or crammed into pockets where they disappear. Promotional totes give people a safe place to put their papers so they can read them later.

Show Support

Totes are fashion accessories, and like other fashion accessories, are prime opportunities for people to show their feelings. People can get quite a kick sporting the logos of the causes they support, and they will enjoy the chance to show where they stand to others.

Visibility For Your Message

Totes go on people's backs and get slung on their shoulders, making them very visible to everyone around them. Unlike smaller items, these aren't going to get buried at the bottom of a drawer, either. Most people hang totes from hooks at home so that the souvenir is a permanent part of their interior decor. This keeps your logo, message and contact information in many peoples' line of sight for prolonged periods of time. This extends to the time that your fundraiser can take in money for your cause and raise awareness.

If you are organizing a fundraiser and are considering a what to give away at your event or if you are just thinking of things to sell at your fundraiser, contact us. We can custom screen print or embroider a wide variety of things for your cause.

Jun 16

There's nothing quite like jumping into a nice cool pool on a hot summer day. For this reason, many children across the country choose to join a summer swim team each year.

If you are the coach of a summer swim team, you have likely seen just how wonderful the experience of being part of one of these teams can be for a child. You have probably also noticed how important it is for everyone on the team to mesh. Without that special bond, the team is not nearly as effective or memorable for those involved.

swim-team-t-shirtsFor this reason, coaches all over the US are always on the lookout for ways to help their respective summer swim teams connect. Fortunately, there are quite a few ways to go about this. Below are a few of our favorites.

Make Time for Bonding

Sometimes coaches will get so caught up in improving the team they forget to allow the team members to bond. However, because bonding is such an important part of creating a strong team, it is important that you nip this habit in the bud.

Allow your members a few minutes at the end of practice to discuss their personal lives, and encourage everyone to arrive early and chat while preparing for practice. This will give your team the time it needs to really mesh.

Encourage Connecting Outside of Practice

Because chatting during practice is not always possible or practical, it is a good idea to also encourage bonding outside of practice. Go out to dinner together once in a while, or take part in a local event together. Your team will benefit and everyone will have more fun!

Offer Team Swag

Custom printed t-shirts and other team swag items can help bring your group together by giving them a sense of belonging. These sorts of items are perfect for encouraging team loyalty and helping members display their pride.

If you are ready to order some custom-printed swag items for your team, please contact us today at EmbroidMe San Diego. We would be happy to help you find the ideal items for your group!