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Promotional Marketing Blog - Insider Info

Oct 27

If you're trying to boost employee engagement, meaningful activities and appreciative gestures often have more impact than pay increases. Here's how an employee volunteer program involving custom t-shirts can help.

custom-volunteer-shirtsBenefits of Having an Employee Volunteer Program: One effective way to engage employees is to integrate them into your corporate giving with volunteer opportunities, especially when they have a voice in picking which charities to support. While the most obvious examples of this practice may be construction and technology companies pitching in after natural disasters, there are many everyday situations where you can bring employees together to promote worthy causes, and help them feel good about where they work. In fact, the values statements that many companies adopt can backfire if they seem like empty rhetoric. Community service puts your principles into action, and may help you attract and retain top performers.

How to Use Your Custom T Shirts: Providing company t shirts to wear during volunteer projects helps to encourage teamwork. People feel united, and the change of clothes shifts their mindset from the office to the wider world. As an added advantage, it also provides positive visibility for your company, and makes it easy to capture compelling images for your website, social media and other channels.

Other Suggestions: If you’re trying to get your employee volunteer program off the ground, there are some steps that will make it easier. If possible, schedule projects during office hours or give your employees paid time off to participate. If you have limited resources for coordinating such activities, stick to simple events. Plan half day outings to local charities that excel at putting volunteers to work like food pantries and public libraries.

Give back to your community and increase employee engagement with a strong employee volunteer program. For t shirts and other custom products that you can use as incentives, contact us at EmbroidMe San Diego. Our product experts will help you find the best options to fulfill your needs.

Oct 20

halloween-promo-bagsOctober is here, and that means its time for ghosts, zombies, and plenty of Halloween fun. If you have a small business, you may be looking for great ways to promote your services during this spooky time while also adding to the excitement of the season.

One fantastic way to go about this is through the use of custom promotional treat-or-treat bags. Here are a few benefits to having custom printed treatbags or even just a handful of special embroidered Halloween-themed bags made for the holiday.

Walking Advertisement

Of course, the best thing about promotional products is the fact that they offer tons of long term advertising and are seen by lots of eyeballs. When you hand out promotional trick-or-treat bags, you can count on getting tons of free advertisement on Halloween night as well as any time the bag gets used throughout the rest of the year.

custom-company-bagPossible Sales

If you have a retail location that offers Halloween products for sale, a high quality attractive trick-or-treat bags will fly off the shelves this time of year. After all, every kid is going to need something to hold their candy, and if you are offering a durable and adorable solution, parents will be thrilled to pick one up. For this use, we recommend making the main focus a cute piece of Halloween themed art that kids will love, keeping your company name and logo less prominently toward the bottom of the bag.

Great Giveaway

In addition to being a great seasonal item, these bags also make perfect party prizes or giveaways. If you are organizing a Halloween party for your company, be sure to order plenty. The bags can be filled with treats and used as raffle prizes, handed out to lucky winners as game prizes, or simply give one to every kid (or adult!) that shows up in costume. Think about incorporating a promotional message (often safety related) into the artwork on the bag.

Are you ready to have some custom trick-or-treat bags made for your business? Please contact us at EmbroidMe San Diego so we can help you get started.

Another Look at Custom Embroidery Shops

// posted by Cam Schultz

Oct 13

Embroidery as a craft industry:

embroidery-shop-sampleThe slow, delicate craft of embroidery has been part of civilization since ancient times. The word "embroidery" came from the French word for "edge," since it referred to the decorative stitched borders on medieval church vestments that were wrought by hand. The word "embroidery" gradually extended to stitched decoration on fabric as well as on leather and paper.

Mechanization of the craft:

In the 1800s, French inventors, Duncan, Heilmann, Bonnaz, and Cornely invented semi-mechanical embroidery silk fabric machines. These modified sewing machines gradually enabled the bulk production of decorative embroidered fabric designs. Although machine stitching made the production of embroidered designs more efficient, they were still fundamentally designed on the fly and executed during production.

Following from the early embroidery machines, available today are:

  • Automated sewing machines that produce small embroidery from digital files.

  • Sewing machines that use cams to create automated repetitious embroidery details for sewers.

  • Automatic "Punch Embroidery Machines," invented in 1981: hand-held sewing devices that "draw" raised embroidery designs when the operator follows a pattern laid out on the fabric.

Industrial embroidery machines:

Industrial grade embroidery machines can do continuous, high-speed embroidery based on pre-loaded digital designs. Basic machines store hundreds of designs and millions of stitch patterns. Many have 8 or more embroidery heads. Chenille machines and combination chenille and embroidery machines produce multiple colored embroidery. These machines output 19" X 14" embroidered fields at the rate of thousands of stitches a minute. The fabric can be on a three-dimensional object like a cap, or flat on a sewing table. They can act as a computer printer analogue, connected to computer software via a USB port.

embroidery-shopsThe embroidery business:

With the advent of modern industrial potential, embroidery has advanced beyond its former purely delicate decorative role. Where classic embroidery focused on romantic, church inspired, florals and scrolls, contemporary embroidery has entered the modern post-industrial world of words, cartoons, trademarks on everything from flags to t-shirts to baseball caps. Many consumers look to embroidery to replace silk screen designs and direct to garment (DTG) printing.

Embroidered designs are less expensive than silk screen when the design is relatively small, the quantity is relatively small (less than 100 garments), and there are multiple colors in the design. The set-up cost for most embroidered designs is a flat one-time amount that is not dependent on the number of colors (which just translates into the number of colored threads). Screen printing requires a separate setup for each color plus a "base print." Large images favor silk screen. Large print runs of several hundred shirts or items usually also are more economical to produce by screen printing.

Embroidery is more durable than screen printing and maintains an air of elegance that makes it superior for business shirts and polo shirts. Screen printed business clothing often looks "cheap." On garments with a lot of seams, like caps, screen printing is ill-advised. Embroidery is superior in circumstances where a small pocket-sized logo and a 'premium' appearance is desired. Screen printing is better for thin fabric like lightweight t-shirts, because the embroidery may create puckering or wrinkling around the embroidered design or weigh heavily on some types of fabric.

EmbroidMe, San Diego is a promotional marketing company that specializes in embroidery, screen printing, and promotional products. Please contact us if you're interested in finding out more about embroidery and other apparel decorating methods.

Oct 06

Anyone who has ever ordered a pizza knows how important it is that a food delivery person looks presentable. Unfortunately, because delivery jobs are often held by young people with very little in the way of business-casual clothing, a well-dressed food delivery person can be hard to come by.

embroidered-polo-shirtIf you are a restaurant owner, you may be looking for ways to sort out this problem. After all, every business owner wants their business to look professional. However, requiring delivery people to provide their own work clothes when a special dress code is enforced could quickly lead to a lack of delivery staff.
For this reason, more and more restaurants are choosing to provide their delivery people with custom embroidered polo shirts. Because polos are comfortable enough to wear on a daily basis, they do not hinder an employee's ability to do their job. However, they still give your staff that professional look you have been searching for.

Additionally, the fact that the polos are customized through the use of embroidery means your customers can feel confident during their interactions with your staff. There will be no question of who the delivery person is or if they actually do work for your restaurant. This protects both your customer and your business.

If you feel that customized polos may be the answer to your delivery staff clothing woes, we encourage you to contact us right away. The friendly staff here at EmbroidMe San Diego is happy to help you find the perfect custom uniform for your staff so you can feel confident in the presentation of your business in your community.

Sep 29

promotional-clothingEvery marketplace has become a global marketplace. With so much competition from large, multinational companies as well as ecommerce, every local business has to set itself apart to gain a customer base.

Build Your Brand With Promotional Clothing

For every local business, having a definable brand is vital. With promotional clothing, you can get your logo, motto and other aspects of your brand out there in front of the public. Everyone loves getting something for free, and giving away promotional t-shirts, hats and other items ensures that people in the community will get them and wear them.

The persona of your brand, its attitude and philosophy, should be evident from the clothing you design. Whether your business promotes fun, business solutions, a helpful service or anything else, make that evident in the words and images you choose for your custom clothing.

The Power of Word of Mouth

Getting word of mouth in the community is one of the biggest goals for local businesses. Promotional clothing is an easy way to get tongues wagging and eyes on your business' name. It isn't just the people who wear that clothing that will learn about your business. When people wear your clothing around town, you can expect the eyes of the public to be on those items. They'll find out who you are, what you do and why they should come to you for their purchasing needs.

Promotional clothing is a one-time investment that continues paying off indefinitely. People will continue to wear the clothing over time, and new people will see those items each time they're worn. They keep marketing long-term, and you keep reaping the benefits.

For customized promotional clothing that builds your brand and your word of mouth, contact us.

Custom Screenprinted Tshirts are Perfect

// posted by Cam Schultz

Sep 15

Screenprinting offers much flexibility when it comes to decorating tshirts. As long as you are ordering in bulk and your designs have only a few colors, screen printing is likely the perfect way of putting your design on a shirt. Printing doesn't cost any more whether it is a small left chest pocket-sized print, or spread full width across the front of the shirt. So take advantage of the extra imprint area that is available at no additional cost, and make your message stand out!

custom-printed-shirtsCustom printed t-shirts are always popular and some are even collectors items. Marathons, volunteer programs, schools and summer camps are just a few examples of organizations that might want to have their logo and other relative information printed on t-shirts. Depending to the situation, some of these t-shirts might actually become collectible. If you print a new tshirt every year, consider incorporating the date into the design, and have a different design each year. Your regulars will take pride in having a historical collection of souvenir tshirts.

Screen-printed t-shirts don't have to be old to be valuable, whether in actual worth or sentimental value. Who wouldn't love to have a screen printed t-shirt with all the members of their graduating class grinning out from it? These too would be of added value if they were custom signed by one's fellow classmates. And what rock music fanatic wouldn't like to get their hands on t-shirts from the original Woodstock gathering? What about Janice Joplin or Steppenwolf t-shirts signed by the artists themselves?

Does your organization have an event coming up that could benefit from customized screen printed t-shirts? Perhaps you are organizing a race to benefit breast cancer research. Maybe you are considering a free spay and neuter clinic for the pets of socio-economically disadvantaged families. Design an appropriate logo (inclusive of contact details and scheduling) and sell the t-shirts both before and during the events. You might be surprised at how much money you can generate for the cause.

Have any questions? Need help coming up with a design for your t-shirts? Contact us. We are here to meet all of your screen printing needs.

Sep 08

custom-water-bottlesFundraising is the ideal way to capture the hearts and minds of supporters, both new and old. Although many tools go into building a successful fundraising campaign, often the most effective ones are also the simplest to create. Personalized promotional gifts such as a fundraiser water bottle can greatly boost your team's morale and camaraderie.

Eye-Catching Color Scheme

From "Breast Cancer Awareness" to "The Red Cross," nearly every life-changing campaign has a unique and memorable aesthetic. Regardless of what your fundraiser is promoting, look for a specific design or color palette to help visually drive your message. Designing a custom water bottle with this special color scheme or logo is an easy way to place your message and purpose in the hands of your supporters. Whenever they look at the bottle's signature color and design, your fundraising message will instantly come to their mind.

Signature Message

In addition to a trademark color palette, create a simple slogan or catchy message to summarize your fundraising project or special cause. Try to keep your message short and concise with powerful, concrete words. Acronyms and memorable quotes are also effective slogan material. Use this simple message throughout your entire fundraising campaign. Signs, t-shirts, and other personalized memorabilia are all great ways to keep your message at the forefront of your supporters' minds.

A Picture Tells a Thousands Words

Even if your fundraiser doesn't have a specific color scheme or slogan, pictures are still a powerful way to share your message and spread awareness. Pictures and logos have the potential to evoke a huge amount of emotion and excitement. Take plenty of pictures before, during, and after your fundraiser to capture the memories and emotion of your cause. A unique, eye-catching logo is also a great way to visually impact your supporters.

Anytime is the perfect time to launch a new fundraiser. Whatever cause you're working to support, be sure you have all the creative tools and plans needed to drive your message home. For more information on designing costume water bottles or other promotional merchandise, please contact us today.

Custom Embroidered Bags for Dancers

// posted by Cam Schultz

Sep 01

custom-embroidered-dance-bag

If you are a dance studio owner, you probably already know the importance of a good dance bag. A quality dance bag is necessary, and an accessory that a dancer is rarely seen without. Therefore, it is imperative that every dancer invest in a bag that works well and looks fabulous.

Here at EmbroidMe San Diego, we offer quality bags and custom embroidery to make those bags look amazing. We believe our bags are the perfect product for dance studios to sell to students for a variety of reasons.

So why should your studio consider our bags? We'll tell you:

Quality Means Durability

As mentioned above, our bags are high-quality. This means that every bag we sell is durable and made to last. For dancers who are lugging several pair of shoes around multiple times a week, this is incredibly important.

Embroidery Holds Up Well

Let's face it, dance bags see a lot of abuse. They get tossed in the backs of cars, shoved into lockers or cubbies, and toted all over town for performances and events. Fortunately, embroidery holds up quite well to this abuse, and won't begin to peel or crack the way other types of adornment typically do.

dance-studio-custom-embroidery

Custom Bags Look Professional

We all want our studio to look presentable when we head out to competitions and workshops. Custom-embroidered bags help you create a professional appearance for your school by showing that you are an organized and well-put-together team.

If you'd like to learn more about EmbroidMe San Diego and our wonderful custom bag options, please contact us today! We also offer embroidered jackets for dance teams...and t-shirts...and headbands. Let us know what you need - we'll be here for you.

Aug 25

So you run a business and are considering investing in promotional products for the first time? Great! There are countless benefits associated with incorporating promotional products into your business operations, including a stronger brand identity, more engaged relationships with your employees and clients, and the opportunity to have free, "walking" advertisements working for you 24/7. To reap all those benefits, make sure your product choices are:

  1. promo-products-for-your-businessProfessionally Designed: Use the help of our experts to adapt your logo for use on each selected product, to make it your own. We're not looking to change your logo of course, just to make the best possible presentation on your selected product. And if your logo can't be displayed to best effect on the product you've got your heart set on, well we'll tell you that, and work through the problem together. Think about it this way...if you claimed to be an experienced, professional actor but showed up with amateur head shots, you would have a hard time convincing people that was true. The same holds for businesses shat show up with slapdash looking marketing materials (and promotional products definitely *should* be a part of your marketing mix.)

  2. Something People Want: The bottom line is that if nobody wants what you're giving away, your promotion is going to flop. A soft t-shirt is always better received than rough 'economy' one. Snappy graphics are more appealing than same old/plain old. And who needs another weird plastic gadget that breaks before you get it home? You get the idea. If you are investing in promotional products, make sure it is something that people will be pleased to accept, and will keep around and use repeatedly. The key idea here is that in addition to looking good, promotional products should offer functionality. People love things like coffee mugs and pens because they are practical and can be used daily.

Strive to make your promotional products look trendy and modern while also prioritizing functionality. Looking for more information? Contact us today!

Aug 18

We live in a world full of symbols, and how we use them can set us apart from the crowd in good and bad ways. If you are a large university, non-profit or business, you have a lot of lee-way with your symbol, also known as your logo. So why should you put your logo on dress shirts?

1. It Conveys Prestige

dress-shirts-with-logoDress shirts are classy. Your alumni or supporters will wear them to job interviews and in professional situations, and this will lend an air of respectability to your program. Clearly, people who use your product or program are successful.

Dress shirt logos are just generally tasteful. They are appropriate and discreet in all circumstances, so you never worry about someone associated with you looking vulgar and drawing the wrong kind of attention.

2. It Has Staying Power

Did you know Vaseline has been around since the 1870's? Products and programs can last a long time, and you want your logo on things that will last a good long while, too. Alumni can keep their shirt for decades after they have graduated, and, since shirts are flexible when it comes to size, they can wear them for decades afterwards. So long as you keep your logo throughout the program's or product's lifetime, the logo will remain recognizable, too.

employees-wearing-logo-dress-shirtsDress shirts don't really change much in design, either. You can keep the shirts from one year to the next. Each recruit will instantly fit in to your company culture and you will always have a fall-back outfit for everyone.

3. It Is Visible

Wherever an employee or supporter goes, your logo will be at eye level for most people. No one has to twist themselves around to see where the shirt came from.

Your employee or supporter will go many places, too. People wear dress shirts to a wide variety of events, and sometimes just around town when they want to feel 'pulled together.' Dress shirts are the perfect compromise between business and casual, so your brands can go pretty much anywhere.

If your program or product could use the boost of a dress shirt logo, contact us. We have years of experience and take great pride in producing quality shirts.

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