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Promotional Marketing Blog - Insider Info

Jan 19

This is the perfect time of year for homeschool groups to get out into the world, make a difference, and learn something new. Whether your group is looking to sing for the elderly at a local nursing home, volunteer at a soup kitchen, or decorate trees for the nearby children's hospital, your students are sure to find the experience very fulfilling.

That said, none of those great experiences could happen without the adults in charge. After all, they are the ones doing all of the scheduling and driving. They are also the ones deciding what the kids will wear, something they may have thought very little about in the past. However, it might be something to put some thought into.

While most homeschool groups would probably stick to street clothes for gatherings such as these, there is something to be said for putting the students in matching custom printed t-shirts. Here are 3 great reasons to order custom t-shirts for you homeschool group this winter.

custom-printed-t-shirtsComradery

One of the most important jobs of a homeschool group is to bring kids together to learn team work and socialize with peers. By purchasing custom t-shirts for your group, you instill a sense of comradery amongst the members that may not have been there otherwise. The shirts help the group feel like a team, and that can go a long way in encouraging young people to cooperate with one another. 

Easy to Spot

Heading out into a public place with a large group of kids can be stressful for the adults in charge. After all, losing a child would be a terrible thing. Fortunately, matching shirts can help solve this problem by making it easy to spot a stray student should anyone wander away. 

Put Together Appearance

custom-t-shirts-for-homeschool-volunteeringMatching t-shirts help give your group a professional appearance that is sure to put managers and event organizers at ease. This put together appearance gives the perfect first impression no matter where you plan on taking your group.

Ready to order your custom t-shirts? We'd love to help! Please contact us here at EmbroidMe San Diego today.

Jan 12

Gifts for Employees 

Employers have many reasons for gifting employees with promotional clothing. Whether celebrating company milestones, kicking off new initiatives, promoting brand awareness, encouraging staff to volunteer in the community, or promoting a positive culture at work, employers often give workers some kind of gift of promotional clothing as part of the celebration.

employee-promotional-clothing

Promoting the Company 

Promotional clothing tends to be a popular gift, especially when it's a quality piece of apparel that can be worn more than just in the workplace. If you want the apparel to see longer use, make sure it's a nice enough item that people will want to wear it after the obligatory group photo has been taken. Of course the big group photos with everybody wearing the same shirt are fun (and great for promoting your company), but you'll get more promotional value if people wear their logo apparel longer -- wearing their company tshirt at the gym, or throwing on their branded fleece to go to the supermarket. Why not let your people subtly promote the company to their friends and acquaintances while they're socializing and on the weekends? 

The Right Balance

A promotional shirt, jacket or hat is relatively straightforward to order, easy to distribute, well received, long lasting, and provides clear marketing benefit. The IRS even recognizes branded apparel as a tax-deductible business marketing expense! But don't wait until the end of your fiscal year to order. Plan on several different pieces throughout the year, and your employees will always have something new and fresh to present to the world, helping to keep your company top of mind and building brand awareness in the community. Contact us to learn more about how to select the right promotional clothing.

Jan 05

custom-work-shirtsThe new year is here. Why not start 2018 off right by changing things up around your place of business? Creating a professional dress code for your staff can have a profound effect on how smoothly your business runs, and custom work shirts are the perfect addition to any dress code. 

Wondering how custom work shirts could change the efficiency of your business is 2018? There are actually multiple ways your employee dress code can play into this.

Reign in Employee Focus — Employees who are distracted by what fellow staff members are wearing are less likely to be productive in the office or on the floor. Additionally, an employee who must carefully choose his or her outfit before heading to work is more likely to show up late. You can remove these problems by insisting every staff member wear the same custom work shirt.

Create a Sense of Unity — By requiring that your entire staff wear the same shirt, you can instill a sense of unity amongst your employees. This in turn promotes good teamwork, something that is crucial in many lines of business.

Increase Customer Satisfaction — Staff unity and focused employees are two things customers will notice the minute they begin interacting with your staff. Additionally, they will take note of the professionalism of the employees' clothing. Because of these things, and because a custom work uniform makes spotting employees much easier for the customer, you will likely see an increase in customer satisfaction after making the switch to custom work shirts.

There you have it: three very good reasons to order your custom shirts today and start the 2018 business year off on the right foot. Contact us right away to learn more about our offerings.

Dec 29

custom-calendarsTHEY GET LOOKED AT - 76% of consumers who own calendars say they post them prominently in their homes or offices.

THEY GET USED - 50% of people have NEVER used the calendar function on their cell phone.

A YEAR'S WORTH OF BRANDING - On average, consumers report displaying their calendar for a full 12 months. Viewing the calendar 5 to 10 times per day, they can recall the advertiser's name on their calendar.

MADE IN USA - Promotional calendars are typically printed in the USA, and 53% of consumers have a more favorable opinion of the advertiser when the product they are given is American made.

MAKES A GREAT GIFT - 82% of recipients enjoy getting a calendar as a gift. 60% report they would purchase a calendar if they were not given one.

APPRECIATED - 75% of calendar recipients do business with the company they received the calendar from, and plan to continue doing business with them.

COST EFFECTIVE - The cost of advertising is spread over 365 days of use - that's less than a penny a day! 

How to Order Promotional Calendars

Calendars are a terrific promotional product to hand out around the holidays. They keep working hard long after you've handed them out - reminding people of your business every time they refer to their calendar over the next 12 months. It's easy to order.

Pick a Type and Size

Many types and configurations of calendars are available. The typical promotional calendar is a full size wall calendar that comes pre-printed with full color stock photos (a different one for each month of the year) and has a flap at the bottom where your logo, address, and phone number are imprinted. There are smaller sizes and different configurations available. For example, one of my most loyal calendar customers is a one-man lawn service that buys tiny calendars made for the visor of an automobile. He says his customers love them! Calendars can also be incorporated into other types of promotional products. For example, a calendar can be printed on magnets, rulers, mousepads, desk pads, in a journal, a planner or other type of promotional office accessory. But if you need a place to start, you can't go wrong with a classic wall calendar.

Pick Your Theme

Calendars come in many themes - the most popular feature photos of beaches, cars, beautiful views, exotic travel destinations, golf courses, food, wildlife, and yes, even ladies in swimsuits. You might pick a theme that relates to your business, or just choose something that people like to look at. Whether you favor Norman Rockwell paintings, inspirational Bible quotes, or pictures of wine country, there is a stock calendar that's just right for you.

Add Your Imprint

There is plenty of space in the tab at the bottom of the calendar to add your business name and contact info. It's most economical to print all your info in one color, but full color only costs a little extra. 


That's it! Plan to spend $350-$400 dollars for 150 full size wall calendars, and give them to the people that send you the most business. That's less than a penny a day to stay in front of 150 of your best customers -or referral partners- all year long. Feel free to contact us for more information!

Dec 22

custom-embroidery-for-the-holidaysThe holidays are here, and that means it's time to start thinking about what you will give your loved ones to show how much you care about them. This can be a difficult task, especially if the people you love already seem to have everything they could possibly want or need. In these situations, it is usually best to find a gift that's both useful and unique.

Finding that perfect combination can sometimes feel impossible. Many people turn to crafting in order to ensure their gifts are truly unique, but this isn't possible for everybody. After all, most of us have jobs, kids, and other commitments that keep us from crafting for hours on end.

If this sounds like you, you may want to look into incorporating custom embroidery into your holiday gifts this year. Custom embroidery allows you to add that special, personal touch to your gifts without requiring that you invest large amounts of time. Best of all, custom embroidery can be added to a wide variety of items.

Here are some of our favorite embroidered gift ideas that we know your family and friends will love:

holiday-embroideryBags — Everyone has something to carry. Whether you're friends with a bookworm in need of the perfect library bag or an athlete who needs something to carry all their gear, a custom bag is an excellent gift option. 

Towels — Custom towels look great in any bathroom. Have towels embroidered with initials or add a favorite quote or saying. No matter what special touch you use, your loved one is sure to appreciate the thought, and the practical nature of the gift.

Hats — If you have a family member who spends a lot of time in the sun, he or she may appreciate a new embroidered cap or hat. Have the headwear embroidered with a favorite saying or add an image you know they will love. This is a great option because it shows you care about your loved one's health and safety.

Of course, these are just some of the awesome custom embroidered gift options we offer. Have something else in mind? We can probably help. Contact us today to chat about your gift needs.

Custom Shirts for Holiday Fundraisers

// posted by Cam Schultz

Dec 15

The holiday season is a time of giving—a time to help out neighbors and friends and offer a leg up to those in need. This means there are a large number of fundraisers happening this time of year.

If you are in charge of organizing such an event, you may be wondering how you are going to meet your fundraising goals. On the other hand, you might be pretty confident you will meet your goals, but unsure of how to spread the word about your organization and event. No matter your concerns, the solution could be to order custom event shirts.

custom-holiday-fundraiser-shirtsHow can a bunch of t-shirts help solve your fundraising problems? The list below gives three examples of what custom shirts can do for you and your function.

Make Money — If you aren't sure your event is going to bring in all the funds your organization would like it to, you can actually bring in some more money by having custom t-shirts made. These can be sold to attendees in order to increase profits.

Spread Awareness — Besides helping your organization make enough money to give to those in need, custom shirts will also help raise awareness about your organization. In fact, by selling your shirts in advance, you could even help spread the word about your fundraiser, something that could potentially raise attendance and therefore more funds.

custom-shirtsDress and Unite Volunteers — We all know that volunteers are at the heart of most charitable events. Why not make your volunteers stand out and give them a sense of unity by offering each one a custom shirt in a special color? For instance, if your event attendees are able to purchase red shirts, you could hand your volunteers exclusive green shirts.

These are all great reasons to order custom shirts for your holiday fundraising event. However, they are not the only reasons to do so. Because there are so many reasons to order shirts, we highly recommend considering this option.

Do you have questions about how to begin? We'd love to talk. Please contact us for more information.

Dec 08

non-traditional-giftThe holiday season is in full swing, and it is high time you put those greeting cards in the mail. That said, writing little notes in each and every card takes time, and it's likely those cards will all be thrown out next month anyway.

Fortunately, there are other options. If you want to send holiday greetings to your family and friends, but don't want to waste energy and paper sending cards you know they won't keep, you might want to consider some less traditional options.

Here are 4 non-card items you can send in the mail to greet your loved ones. Best of all, each of these options offers the recipient a small gift that is a bit more useful than a card while still getting your "Happy Holidays" message across.

Tote Bags — These lightweight bags are easy to stick in the mail. They can be customized with your embroidered holiday message, and are useful for carrying books, lunches, and other items after the holidays have ended.

Keychain Flashlights — Flashlights are always useful to have on hand, making this keychain flashlight a fun yet practical gift your friends are sure to love. Add a short message to remind them of your love year-round.

Refrigerator Magnets — Add a family photo or a fun bit of art to one of these magnets and offer your friends and family members a great way to remember the joy of the holidays through the year.

flashlight-holiday-productCalendar — Because the holidays mark the end of the year, it will soon be time to change wall calendars. Make sure your family and friends are prepared by sending out wall calendars in place of greeting cards this year.

These items are the perfect solution to your holiday greeting dilemmas.

Want to learn more about the fantastic customized products we offer? Please contact us with your questions, and we will be happy to assist you in any way we can. 

Custom Hat Embroidery and Meetup Groups

// posted by Cam Schultz

Dec 01

The Popularity of Meetup Groups

custom-embriodered-hats

It's common for a lot of people today to find friends through meetup groups. People will sign up for various meetups online, and then they'll get together with members of those groups in person. This setup can make all the difference in the world for individuals who have a hard time meeting people. 

Staying Connected

One of the hardest parts of running a meetup group is getting everyone together and making sure that there is a degree of group cohesion. When people are going to an event associated with a particular meetup group for the first time, they might not even be able to find the group initially. 

People don't always look like the pictures that they post online. New members might not recognize current members in person if they've only seen pictures of them online. Ideally, the current members would be able to identify themselves in some other way. Custom hat embroidery is a strategy that they could use. 

Establishing a Group

custom-hatIf the leader of the meetup was wearing a hat that was made for that meetup specifically, new members would be able to locate the leader in public fairly easily. Giving everyone the opportunity to take advantage of the same custom hat embroidery could also make a huge difference even after the initial meeting. 

A lot of meetup groups don't stay together very easily. People end up skipping too many meetings to really establish friendships with anyone. Some members won't stay for very long. Trying to create something of a group identity can help. Groups that try to establish themselves through symbols and shared iconography might be more likely to stay together. Custom hat embroidery can be part of the picture. 

Contact us for more information on the subject.

Nov 24

This is the perfect time of year for homeschool groups to get out into the world, make a difference, and learn something new. Whether your group is looking to sing for the elderly at a local nursing home, volunteer at a soup kitchen, or decorate trees for the nearby children's hospital, your students are sure to find the experience very fulfilling. 

That said, none of those great experiences could happen without the adults in charge. After all, they are the ones doing all of the scheduling and driving. They are also the ones deciding what the kids will wear, something they may have thought very little about in the past. However, it might be something to put some thought into. 

custom-t-shirtsWhile most homeschool groups would probably stick to street clothes for gatherings such as these, there is something to be said for putting the students in matching custom t-shirts. Here are 3 great reasons to order custom shirts for you homeschool group this winter.

Comradery

One of the most important jobs of a homeschool group is to bring kids together to learn team work and socialize with peers. By purchasing custom t-shirts for your group, you instill a sense of comradery amongst the members that may not have been there otherwise. The shirts help the group feel like a team, and that can go a long way in encouraging young people to cooperate with one another. 

Easy to Spot

Heading out into a public place with a large group of kids can be stressful for the adults in charge. After all, losing a child would be a terrible thing. Fortunately, matching shirts can help solve this problem by making it easy to spot a stray student should anyone wander away. 

Put Together Appearance

Matching t-shirts help give your group a professional appearance that is sure to put managers and event organizers at ease. This put together appearance gives the perfect first impression no matter where you plan on taking your group.

Ready to order your custom t-shirts? We'd love to help! Please contact us here at EmbroidMe San Diego today.

Create Team Unity with Shirt Embroidery

// posted by Cam Schultz

Nov 17

Whether you run a small business, a non-profit, work for a university, or a large business, there is a place for shirt embroidery in your business. EmbroidMe San Diego offers embroidery services on shirts, hats, bags, and more. Here are a few ways embroidered shirts can enhance your team.

embroidered-shirtsTeam Unity

It doesn't matter if your team wears t-shirts, tanks, polos, or dress shirts—your team will be unified when you get your company logo embroidered on their shirts. When everyone has the same shirt, or even different styles of shirts with the same logo, it shows your team as well as anyone from the outside that you are a cohesive group all working for the same cause.

Professionalism

Public perception of a business or organization is a very important factor in how successful that organization or business can be. Embroidered shirts present a polished and prepared team that will come across as more trustworthy to your potential clients or partners.

Setting a High Standard

Having a uniform appearance among a staff sets a standard of excellence when it comes to arriving at work prepared. There can be no ambiguity on dress code when you provide your staff with a shirt to wear to work each day. 

Creating team unity, presenting the team with professionalism, and setting a high standard for the team's appearance are all benefits you can reap from shirt embroidery. For more information on embroidery or the other services we offer, contact us at EmbroidMe San Diego today.

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