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Promotional Marketing Blog - Insider Info

Promotion with Custom T-shirts

// posted by Cam Schultz

Apr 18

The great thing about promotional custom t-shirts is that once they're given out or sold, they keep marketing your product passively for as long as the people continue to wear them. People will often take t-shirts that you hand out, and they will even buy them under many different circumstances as well. Here are a few surprisingly powerful ways you can use shirts to promote your business.

Free T-shirts are Like a Drug

If you can in any way, at any time, convince someone that you will be giving them a t-shirt that can be construed as "free," then this it's hard to overstate the kind of pull this has on people. Even if you do it in a way that's as efficient for your business as possible, it will help. For example, you could make it so that you give out the shirt only when customers decide to sign on to a newsletter or reach a certain milestone in purchases or decide to join some yearly subscription.

If people think that they're getting something for free, they will often go out of their way to make sure that this is what happens.  And then at that point, you have free advertising going forward.

custom-t-shirts

People Go Crazy for Contests

Another way you can give out shirts that won't break the bank and will make it so that you are making the best use of all resources available to you is giving out a shirt in a contest. That way, you get the best of both ends, basically. Giveaways can generate a ton of publicity pretty much regardless of their scale.

Nothing makes people's ears perk up quite as fast as "giveaway contest." It's just baked into human nature. We're hardwired to look for deals. You can share these kinds of contests just about anywhere you want, as well. Or, even better, you can share them absolutely everywhere.  Meaning, you can share them on Twitter, on Snapchat, Facebook, Instagram, and everywhere else that you want, depending on what your product is.

That's one side of it. The other side of it is that once you've spent the money on a shirt to give away, promoting your product or service while doing so, the shirt itself can have your brand logo and message, and it will be a walking billboard from then on out. The more you do this, the more that you'll benefit from it. Plus, everything will synergize because, if you keep doing these contests on a regular basis, both the shirt and the person who received the shirt will end up being a sort of free passive marketer for you.

Plus, this person will likely sing your praises because of their experience. They'll also often talk about the giveaways with their friends and acquaintances, long after the last contest they were involved in is over. This will go round and round and add up to a lot of extra traffic for you.

Don't Forget the Special Events

Another important thing to consider is that you can make shirts specifically for certain events. So, if you're doing something promotional for a particular event your company is running, you can create a shirt to commemorate it, and this can be its own kind of promotion. This helps because people often feel a sense of pride about going to just about anything. Even if it might not seem like people would be highly excited about a particular event, you might be surprised about how those shirts might move and how promotional they can be for the event and for your company both before and after.

For more information about using promotional custom t-shirts to market your business far and wide, please make sure you contact us today.



Apr 11

Vacation Bible School is a great activity that many churches throughout the San Diego area. You want your VBS to stand out and be one that has the kids coming back for more. Incorporating promotional clothing and other items into your VBS theme can be that extra special something that says WOW. Here are some ideas that can help get your started planning now for summer Vacation Bible School fun.

Custom T-shirts

T-shirts are inexpensive and fantastic for all ages. You can customize them with your VBS theme. Most VBS publications have clipart and logos you can purchase and then use on things like t-shirts and we can do that. There are many ways to use promotional t-shirts in your VBS. Each class can have their own color t-shirt. If you divide up into teams your team colors would be a great place to start. You may be on a limited budget and unable to provide shirts for each child consider having them made for the leaders.

Customized products for VBS

Embroidered Shirts

Embroidered shirts, such as polo shirts, are very professional looking. Everyone will know who the staff and teachers are during VBS with customized shirts. The pastor needs one of course. Providing the teachers with personalized shirts will make them feel special and provide a sense of unity.

Customized Hats

Hats can be just plain fun and everyone likes them. They can be used in so many ways during VBS. Personalized embroidered hats can be used in place of t-shirts to mark teams, classes or other groups. Leaders can have one type of customized hats and kids another. Hats can be used to pin awards on as well. Let the kids work towards earning a hat embroidered with their name. It makes for one awesome prize. You can use hats to identify staff too. We can put names, position, or logos on a hat. Whatever is needed to meet your Vacation Bible School needs.

Customized Fun

Whatever your VBS theme - from space to the jungle - having customized items on hand to enhance the theme is always fun. Coordinating pencils with your church's name or the VBS theme printed on them is one idea. Kids love this type of thing. Plastic cups with your information are a great way to add to your VBS and have your church's name in the home long after VBS is over.

Custom printed bags are a great way to keep kids organized during the week. They can use them to carry their Bible, activity sheets and whatever they make back and forth. No loose papers lying around the church. Have bigger bags custom printed with the theme name and the teacher's name and help them to stay organized as well.

Awards & Prizes

Last but not least any of these items would make great prizes. Roll up t-shirts and put a rubber band around them and toss them into the crowd. Fill a cup with candy or other small goodies and hand out with participation certificates on the last day. Pass out pencils one day for attending or bringing a friend. Offer a customized, personalized shirt as a prize for the boy and girl with the most points as an award. Small things like pencils, bookmarks, and rubber balls make great game prizes as well. Oh, while we are thinking about it customized bandanas are great for keeping teams on track!

Start Your VBS With A Bang!

No matter what your Vacation Bible School theme or your church's size promotional clothing and customized products can add spark and delight. We will be happy to meet with you and determine your needs and help work within your budget. Give us a call today. Stand out this year with a bang amongst all the VBS activities taking place in San Diego.


Mar 22

Family reunions are an important thing for families to do every now and then. Especially if your family is spread throughout the country or the world, hosting an event for the sole purpose of reuniting family is essential. Perhaps some members will meet others they have never met before. Maybe you will find out you have something in common with a distant family member and you will become closer. Maybe everyone will get one last chance to honor a family member that is getting older and may not be around for much longer. The possibilities are endless.

One way to make a family reunion extra special is by ordering custom logo t-shirts for family members to wear during the event. Ordering custom printed tshirts is easy with EmbroidMe San Diego. We are a local San Diego business that does all sorts of screen printing and embroidery for businesses and individuals. 

logo-t-shirts-fun-family-reunion

How to Order Logo Tshirts

  1. Browse our catalog of t-shirts so you can pick the best style and color for the family.
  2. Play with clip art, hire a graphic designer, or if you have someone that likes to draw in your family he or she can make a sketch on the back of a napkin to come up with something great. We'll work with whatever you've got.
  3. If you aren't sure about the design or want our opinion on the size of the logo or style, we are happy to offer our expertise. Just contact us and we would love to help.
  4. We'll help you choose the right shirts to set off your artwork, and make sure your group gets noticed. We'll give you a firm price, then you, order and sit back and let us do all the work. .
  5. Wear your logo t-shirts with pride during the reunion and after!

The Benefits of Logo T-shirts for Reunions

There are a lot of benefits to creating logo t-shirts for family reunions. The first one being—it's just fun! A family reunion is a memorable event and custom shirts just add to the fun. Shirts also give people something to remember the event by, like a party favor. You could even have every family member sign the back of each shirt with a permanent marker to enhance the memory. 

Another thing that is important to do at family reunions is taking the opportunity to get professional photographs of everyone together. This could be a fun time to wear the shirts if you want everyone to match. If you are planning a family reunion in San Diego, here are the top-rated family photographers in the area according to Yelp. If you want to shop for a deal on photography services, check out these photographers that offer deals on the San Diego Groupon. Once you find a photographer, you can capture photos of your family as a whole, in smaller family groups, all the grandkids with the grandparents, and so on.

More Information About Custom Tees

If you have more questions about creating logo t-shirts for a family reunion, here is a question we get asked frequently. Some people want to know if screen printing or embroidery is the better option for your custom tees. Check out this blog post on our website to learn more about these processes. In general, screen printing versus embroidery is determined by the colors you want to use for the shirts and the logo, as well as the size you want for the logo. At EmbroidMe San Diego, we can help you figure out the most cost effective way to create logo t-shirts based on your vision.

So if you have a family reunion on the calendar for sometime this year, make sure you give yourself time to create custom tees for the event. You will have a great time handing them out, snapping pictures of people wearing them, and giving everyone something personalized they can take home with them.


Brand Your Practice With Custom Scrubs

// posted by Cam Schultz

Mar 16

Scrubs are one of the most practical types of clothing ever invented. They fit just about everyone, they are durable and they're comfortable. And there's no reason that scrubs have to be boring. In fact, custom scrubs can be used to show off the style of your organization as well as to help with branding.

custom-scrubs-for-brandingModern Style

These days, scrubs come in many styles, colors and patterns, with coordinating tops, bottoms, jackets and footwear in both ladies and mens sizes. Embellish the design of your choice with your practice's or health system's logo, and add personalization with the names and positions of employees. Good looking, color-coordinated scrubs that sport your company's branding not only look professional to your patients, but actually help people get a better impression and even remember the name of your practice just a little bit better. This of course helps build the positive reputation and referrals every growing business needs.

Create Company Unity

When your employees dress in coordinated scrubs, their similar outfits reinforce a sense of team cohesion. When the scrubs are a custom design with your company logo and other style elements, it creates an even stronger sense of community among those who wear them. Just think of the new hire, and how much it will help them to feel 'they're in,' when you give them their own set of scrubs, and say, "Welcome to the team."

Dressed to Impress

Patients gain a measure of extra reassurance when they see a well-run office, with staff dressed in coordinating scrubs. It reinforces the message that they've placed themselves in the hand of a cohesive team. Your employees will take an extra bit of pride in their workplace, and it makes getting ready for work a little bit easier as well -- no more picking the perfect outfit. We know some practices that have designated a certain color of scrub to be worn each day of the week, and others that just provide one color and style to be worn at all times. Either way, the coordinated look adds professionalism, helps your staff feel more a part of the team, and lets the public know right away who is an employee.

If you'd like help choosing custom scrubs and embellishing with your logo and personalization, just contact us -- we're happy to help.

Custom Embroidery for Your Catering Team

// posted by Cam Schultz

Mar 08

The start of wedding season is just around the corner, and for many San Diego catering teams this means busy season is about to begin. This is wonderful news for these businesses. After all, everyone likes to have money coming in. However, if you are in charge of a local catering team, you may be feeling a bit overwhelmed by all the preparations that must be taken care of. 

One of the preparations that is most often lost in the mix is making sure your team has high quality, custom embroidered uniforms. If you have uniforms already, this may feel like an unnecessary task that only adds to an already outrageous to-do list. However, it may be more important than you think. 

Here are the top 5 reasons you may want to consider custom embroidered uniforms for your catering team this season. 

Professional Look

First and foremost, custom embroidered uniforms just look sharp. They show clients that you care enough about your business to make a large investment in the appearance of your crew. An embroidered uniform is a great way to help party guests quickly identify your staff, and give off a professional appearance that everyone hopes to see in a catering crew. 

custom-embroidery

Fewer Worries

If your team usually wears personal clothing to work, you've probably noticed a couple of different problems. For starters, you may find yourself in a constant state of worry before a gig. After all, a crew member with the freedom to pick an outfit from their own closet could easily choose something you deem unacceptable.

A second issue is the worry that your team members may experience as they serve up food wearing their own personal items of clothing. Nobody wants to spill marinara on their best dress, and that's something that could easily occur when working in food service. 

Comfort

Obviously, removing worry from the minds of your staff will make them more comfortable mentally. However, new uniforms could also make them more comfortable physically. The shirts, pants, and other clothing items offered by EmbroidMe San Diego are of the utmost quality, meaning they are very comfortable and easy to work in. Don't see something that'll work for your team? We are happy to embroider items you bring in yourself as well. 

Fresh and Clean

As you know, a professional appearance is highly important. Especially for those who will be serving food to guests. Unfortunately, it's all too easy to end up with a set of stained catering uniforms that look grubby and unattractive. A new set of custom embroidered uniforms would mean a fresh look for everyone. Additionally, because we only use high quality, easy to clean products, and because embroidery holds up very well, your uniforms will look great for a long time to come. 

Team Pride

In order to ensure you're receiving the very best from your catering crew, it's a good idea to do what you can to instill a sense of team pride in each and every one of your members. This can be difficult to do, but is well worth the extra effort. Some simple changes you can make include encouraging your team verbally as individuals and as a group, signing your team up for cooking competitions, and holding special events for your crew members such as cooking workshops and parties. Finally, custom embroidered uniforms are another simple, yet effective way to help your staff feel proud to be on your catering team. 

There you have it! 5 fabulous reasons to invest in a set of custom embroidered, high quality uniforms for your San Diego area catering team. Better get started now before the busy season rolls around. Contact us today to get the ball rolling right away.

Feb 22

If your church goes on a lot of outings or hosts any kind of event, custom t-shirt printing is a great way to pull your group together and advertise your church's name all at the same time. At EmbroidMe we have a free interactive online design tool that lets you design your t-shirts exactly how you want them.

Go Light or Dark

It's very easy to design just the t-shirt you want. If you choose a light color we can print almost any graphic for you. If you want darker t-shirts there is a minimum and a smaller range of graphics. Once you decide on your t-shirt color then pick your graphic, add your text and you will be off and running.

Why Choose Custom T-shirts?

Custom designed t-shirts are great for church outings and events. You can use them for so many things and innovative ways. Here are some of the benefits of everyone wearing the same t-shirt on a church group outing or at an event.

Keeping Track

If you are all in the same shirts the kids will be easier to find. And the kids will be able to find the adults easier as well. When it comes to rounding everyone up for lunch just hunt for your shirt.

 Promotes Unity For Your Church

 A strong sense of unity is necessary for any organization and especially so for a church. When you have custom made t-shirts you provide your group with a sense of unity. It makes everyone feel like a family. t-shirt-printing-church

 Great Advertisement

Are you looking for innovative ways to let others know about your church? Customized t-shirts are the perfect answer for this. You can put your church logo, address and phone number all on a t-shirt. When the church folks wear them while out and about it's free advertising. Have a special one made just for the pastor.

 Make Your Church Feel Special

Kids especially love a t-shirt designed just for them. If you have a kid's club have t-shirts made for the leaders and the kids. It's a great way to advertise your children's program. They also make great rewards for kids as well. Have the church name with Clubber of the Month embroidered on the front. If you add their name they will really feel special.

Promote Teamwork

If you are going to something like a teen event where there will be teams having customized t-shirts promotes teamwork. Your teens will stand out in a crowd. If you are hosting a ladies, teen or men's event at your church having the volunteers all wear the same color customized t-shirts will make sure guests know who to go to for help.

Great for Vacation Bible School

Vacation Bible School is so much fun. Have a few of these shirts on hand to toss into the crowd as a prize. Have logos put on the front for teachers and leaders while your theme goes on the back. Every kid should have one of course. Customized ball caps are great for prizes for Vacation Bible School as well as pencils and cups. Create a gift basket with customized Vacation Bible School items as an award for earning the desired number of points during the week. Boys versus the girls in the offering race? Each team needs its own color t-shirt.

At EmbroidMe we can help you design the t-shirt that is perfect for your church. Or you can totally design it yourself. We want to make your next church outing or event a success. We can meet all your custom t-shirt needs so contact us today and see what we can do for you.


Packaging Makes Perfect

// posted by Cam Schultz

Feb 16

It has been said:

"A good example has twice the value of good advice."

So here ya' go...3 examples how custom packaging makes your logo product stand up and shout "We're different! We're special! And we care about you!"

custom-water-bottle-holder-packagingA Custom Bag Turns a Nice Handout Into a Stellar Gift

This type of bottle (pictured at right) is stylish, useful, and super hot right now. Definitely a good choice for many promotional gifting situations. But maybe you're not excited yet? Add a custom printed microfiber drawstring bag, and get the wow factor you're going for. Hubba hubba!

Box Mine Up and Make it a Double

custom-packaging

Want to make an even bigger impression? Instead of a single bottle, make it a set, and add a gift box. Now opening this thing becomes an *event*!

At EmbroidMe (soon to be known as Fully Promoted) we offer these types of box sets, custom printed drawstring bags, and even completely custom created containers.

 

 

 

custom-book-boxesWhen a Box Isn't a Box

And here's something a little different: a box that looks like a book. The front and back cover and spine of the 'book' are custom printed with your artwork. When the recipient opens the 'book,' your gift - here the sunglasses - and printed collateral are packed inside. What a fun surprise!

Need more ideas? Contact us! Let's schedule a meeting to discuss your marketing needs. We will personalize a program for you and your budget.

Feb 09

Here's the scoop on Moleskine journals:

Their customizable journals come in a variety of different sizes, bindings, and type and amount of paper. Now that can seem a little daunting so let's narrow down the field of possibilities to come up with some meaningful options. At the low end, there are small, soft cover journals with fewer sheets of paper, and at the higher end are large, hard-bound journals with more sheets of paper. There are also premium offerings like journals that are 'smart' (written entries are automatically converted to digital format - these are ~$200) as well as gift sets of the 'regular' types of journals.

Here are the main parameters to consider:

Size:

  • Pocket size 3.5" x 5.5"

  • Large 5" x 8.25"

  • XL 7.5" x 10"

  • XXL 8.5" x 11"

Type of paper:

  • Ruled lines - all styles are available with ruled paper.

A few also have the option of...

  • Blank

  • Graph paper (squares)

  • Dots (on a grid)

Cover/Binding:

Hardcover (traditional) vs softcover (more economical)

Color:

Most of the journals come in neutral colors - black is the most common, several also in navy, tan, and a few styles are available in several colors. If there is a strong preference for a specific color, say, red, we need to know that.

Here are a few popular options:

Pocket sized hard cover - 3.5" x 5.5" - 192 pages (96 ruled sheets) - ITEM #40710 - available in black or white, with the logo done in color or as a foil stamp, or debossed. ~$16 Expandable inner pocket on back cover.Moleskine-hard-cover

 hard-cover-journal

pocket-sized-hard-cover

The large size hard cover - 5" x 8.25" - ITEM #48060 is most popular. It looks like the above - similar parameters but 240 pages (120 sheets) - and comes in several colors for ~$22

 hard-cover-colour-options

large-sized-hard-cover

The journals can be dressed up considerably by replacing the Moleskine band with a custom band ($2.25) featuring the customer's artwork, a picture of their building, campus, or a group photo. Here are some examples.

custom-journal-coversMoleskine-custom-covers

The inside cover can also be custom printed on some styles:

custom-inside-cover

Moleskines come individually shrink wrapped by default (which looks pretty nice 'as is'), or you can add a gift box for $4. Can further add value by pairing with a Moleskine pen ($12) which is designed specifically to click onto the side of the hardcover journals.

Moleskine-gift-box

This 'Writer's Gift Set' packages a large notebook and a pocket-sized hardcover together in a gift box ~$36

writer-gift-set

At the more economical end of the spectrum are the softcover journals.

Large size soft cover - 5" x 8.25" - ITEM #40065 is the more popular of the soft covers - 80 pages (40 ruled sheets) - available in several colors, with the logo done in color or as a foil stamp. Flap pocket on inside back cover. ~$8.255-1-soft-cover-designMoleskine-soft-cover

soft-cover-journal

 Moleskine-journal-colours

Questions? Contact us! Not all styles are available in all sizes, with all types of paper, but if we can help you narrow down what's of interest, we can get more specific on pricing for the quantity, size, and features you're interested in. Looking for a more economical price range? Ask us about our non-name brand journals! We're happy to help!

Feb 02

custom-embriodered-hatsHats off to our custom embroidered hats!

Our cheer may be a bit redundant (and it doesn't rhyme) but it's heartfelt. Why?

From the boardroom to the back nine, hats work your brand. And boost morale. And ballyhoo accomplishments. In the past few months, our clients have ordered hats for a wide variety of reasons, including:

  • Fundraisers
  • Support for Athletic Booster Programs
  • New product launches
  • Keeping 401K enrollment periods "top" of mind
  • Safety initiatives
  • Sales contests

And while custom embroidered hats work as well for non-profit organizations as they do for for-profit companies, we'd like to point out an important point our corporate clients often consider in choosing whether their promotions will feature a hat, or say, a t-shirt, custom-printed towel, or other item:

Hats can buck the dress code.

Hats Are a Top Visibility Item

top-choice-embroidered-hatsIf your company has a buttoned-down demeanor, handing out t-shirts is sort of ... confusing. Can you wear it to the office? How about on casual Friday? Hm. Those t-shirts just might end up being worn only when your recipients are mowing the lawn, or walking the dog.

A hat, on the other hand (or more appropriately, on the head) is likely to offer better visibility. It can add a sporty touch to a well-ironed outfit, sit jauntily on a desk or cabinet top, even rep your brand while hanging on a coat rack.

And when it comes to custom embroidered hats, we're not limited to the familiar baseball style. All of our hats are high-quality, long-wearing types. And you have options, including branded visors, sun, bucket, and outback full-brim hats, providing excellent sun protection, as well as fleece and beanie styles.

To learn more about how high quality custom embroidered hats can give your company the top-notch visibility you want, contact us.

What Makes a Great Employee Uniform?

// posted by Cam Schultz

Jan 26

Dress code is something that every employer has to address at some point. Whether you're having issues with the comfort, style, and function of your current uniforms, or experiencing challenges associated with employee's inappropriate clothing choices, we're here to help. Especially in places where most of the staff are expected to deal with customers, we're experienced at helping you create an employee uniform that is comfortable, durable, and even stain and wrinkle resistant, so you can stop worrying about what people are wearing to work, and focus on the important business of taking care of your customers.

The question is how to design a uniform for your staff that your employees actually won't mind wearing. We've all heard the stories and seen a few real-life examples of work uniforms gone wrong and no one wants to accidentally make their employees look goofy or uncomfortable. To help you design the perfect uniform, we've put together a few notes.

Comfortable and Practical

The first and most important factor when choosing the aspects of your employee's future uniforms is comfort and practicality. Ideally, the uniforms will serve in the work environment even better than clothes brought from home. This means that the clothing needs to be flexible, breathable, and reasonably soft. It should also reflect the temperature and hazard level of your workspace. Make sure that you have the right thickness of fabric and length of sleeve to keep your staff both comfortable and safe. Do you need breathable fabrics, fade-resistant material, or stain and wrinkle-resistant treatments?

Employee Uniforms                                                                                                         

Modest and Flattering

The second purpose of an employee uniform is to bring down instances of inappropriate dress like short skirts or "fashion don'ts" that make the company look bad. to avoid these possibilities entirely, your uniform shirts must be both modest and flattering. Even if your staff is valued to a certain extent on their attractiveness, as with wait staff in many venues, it's still important that the uniform shirts be 100% "safe for work" in any business casual environment and contribute to the employee's dignity and respectability in the eyes of the customers.

On the flip-side of this, your uniform shirts also need to not make your employees look like clowns. Be careful about very bright colors and remember to favor colors and styles that flatter most skin tones and body shapes. This way, your staff will be able to look professional and serious while wearing the uniform on the job.

Team Color-Coded

It's hard to realize just how important colors are to the human psyche until you see it in person. One of the biggest slow-downs for most retail and service venues occurs when customers approach the wrong associate. We suggest subtly altering the colors from one team to the next. If your cashiers wear sky blue, your managers wear dark blue, and your service help personnel wear teal, customers will learn to spot the shirt color of the service they need. This is also quite useful for coordinating team efforts simply because you can sort people visually in an instant by shirt color. Choose the colors for your employee uniforms strategically and the organization benefits will create themselves.

Names and Logos

Finally, nothing makes an employee feel more like part of the team like a personally embroidered shirt. Start with the company emblem and if your team likes the shirts, consider making each of them a week's-worth set with their own names embroidered on the front pockets instead of name tags. This is not only a great way to incentivize your employees to enjoy their uniforms, it' also creates a greater sense of respect and permanence between the staff members and customers.

Building the right uniform for your team is a challenging task but it's far from impossible. Here at EmbroidMe, we can handle all your custom uniform needs from embroidered safety hats to branded water bottles to keep the team hydrated. Most of all, we love to make comfortable, functional work shirts with your logo and employee names embroidered wherever you want. For more employee uniform tips or to design your own custom team uniforms through our services, contact us today!


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