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Promotional Marketing Blog - Insider Info

Jun 23

Fundraisers get better with gifts, but it can be hard to pick what you want to sell. Fortunately, a good option is available with promotional tote bags.

Environmentally Friendly

promotional-tote-bagFew things make more of a mess than plastic or paper bags. When people cart away the educational materials and loot from your booth in a paper bag, they ultimately have to throw the bag away. A reusable tote bag, however, goes home and gets, well, reused. This cuts down on the garbage at your event and makes you look very environmentally friendly.

A Useful And Ever Present Reminder Of Your Cause

Promotional totes go everywhere. Many cities have banned the use of plastic bags, so people take totes to grocery stores. Even if your city has not made that decree, people always need a sturdy bag to cart things in. If you hand out promotional totes at your fundraiser, the participants will be reminded of your cause for years afterwards every time that they reach for a bag.

A Good Place To Stash Information

People tend to get a lot of written information at fundraisers. Without a bag to put it all in, all those lovingly created brochures get left on tables or crammed into pockets where they disappear. Promotional totes give people a safe place to put their papers so they can read them later.

Show Support

Totes are fashion accessories, and like other fashion accessories, are prime opportunities for people to show their feelings. People can get quite a kick sporting the logos of the causes they support, and they will enjoy the chance to show where they stand to others.

Visibility For Your Message

Totes go on people's backs and get slung on their shoulders, making them very visible to everyone around them. Unlike smaller items, these aren't going to get buried at the bottom of a drawer, either. Most people hang totes from hooks at home so that the souvenir is a permanent part of their interior decor. This keeps your logo, message and contact information in many peoples' line of sight for prolonged periods of time. This extends to the time that your fundraiser can take in money for your cause and raise awareness.

If you are organizing a fundraiser and are considering a what to give away at your event or if you are just thinking of things to sell at your fundraiser, contact us. We can custom screen print or embroider a wide variety of things for your cause.

Jun 16

There's nothing quite like jumping into a nice cool pool on a hot summer day. For this reason, many children across the country choose to join a summer swim team each year.

If you are the coach of a summer swim team, you have likely seen just how wonderful the experience of being part of one of these teams can be for a child. You have probably also noticed how important it is for everyone on the team to mesh. Without that special bond, the team is not nearly as effective or memorable for those involved.

swim-team-t-shirtsFor this reason, coaches all over the US are always on the lookout for ways to help their respective summer swim teams connect. Fortunately, there are quite a few ways to go about this. Below are a few of our favorites.

Make Time for Bonding

Sometimes coaches will get so caught up in improving the team they forget to allow the team members to bond. However, because bonding is such an important part of creating a strong team, it is important that you nip this habit in the bud.

Allow your members a few minutes at the end of practice to discuss their personal lives, and encourage everyone to arrive early and chat while preparing for practice. This will give your team the time it needs to really mesh.

Encourage Connecting Outside of Practice

Because chatting during practice is not always possible or practical, it is a good idea to also encourage bonding outside of practice. Go out to dinner together once in a while, or take part in a local event together. Your team will benefit and everyone will have more fun!

Offer Team Swag

Custom printed t-shirts and other team swag items can help bring your group together by giving them a sense of belonging. These sorts of items are perfect for encouraging team loyalty and helping members display their pride.

If you are ready to order some custom-printed swag items for your team, please contact us today at EmbroidMe San Diego. We would be happy to help you find the ideal items for your group!

Jun 09

Summer is almost here, and that means it's time for popsicles, days at the pool, and of course, summer camp.


If you are hosting a summer camp this year, or if you are helping put one together, you probably have a lot on your plate right about now. From planning activities to making sure the meal plan is good to go, there is a lot that goes into making a summer camp great.

Unfortunately, a busy schedule means you are more likely to forget one of the most important aspects of camp: the t-shirts. While it might seem silly to say that a set of custom shirts is an important part of the camp experience, we do have some points to back up our claim.

Sense of Community

When all of your campers attend their first day of camp wearing their camp shirts with your camp's logo, they are more likely to see themselves as part of a community. This sense of community is part of what makes camp great, and without the shirts it can become much more difficult to establish early on.

Well-Presented Performances

If your campers will be putting together an end-of-camp performance for family and friends, a set of matching custom t-shirts help make the performance look well-put-together with very little effort. This is a huge bonus for the staff, who are likely already overworked and unwilling to come up with full-blown performance costumes.

custom-camp-shirtsTake Home Memories

Perhaps the most wonderful thing custom camp shirts can do for your campers is give them the opportunity to take home memories of their experience. You can enhance this opportunity by offering the kids a chance to sign one another's shirts at the end of camp, making them even more special.

Are you in need of custom t-shirts for your summer camp? Please contact us at EmbroidMe San Diego today for information on our customized products.

Jun 02

4th-of-july-souvenirsThe Fourth of July is well on its way. This means it's time to add the cookout or carnival to the schedule and gather the ingredients for your favorite Independence Day treats.

If you are hosting a large gathering this Independence Day, you may be wondering how to make your event extra special. Fortunately, there are a number of ways to make a Fourth of July celebration memorable. Try some of the ideas below for some patriotic fun you won't soon forget!

Silly Games

If sitting around eating and chatting with friends simply aren't exciting enough for your crowd, you might try mixing it up with some silly games. Sack races are an incredibly fun way to add some laughter to your party. Wheelbarrow races and water balloon fights are also great ways to get the giggles going.

pen-souvenir-productGreat Food

Try making your food table interesting by adding some out-of-the-ordinary or cutesy dishes. An elaborate American flag cake is just cute enough to make your shindig stand out. Meanwhile, something different-yet-tasty such as funnel cake is sure to keep people talking.

Take-Home Souvenirs

Want to be sure Independence Day 2017 is never forgotten? If so, you should consider offering your guests a fun gift to keep the memory alive. Small mementos such as custom pens work well for large parties, while custom printed t-shirts are perfect for family reunions and slightly smaller groups.

If you'd like to order some take-home souvenirs for your celebration, please feel free to contact us at EmbroidMe San Diego. We offer plenty of great products to choose from and friendly service you are sure to appreciate.

Awards Help With Employee Retention

// posted by Cam Schultz

May 26

employee-retentionHaving employees stay with a company long term, is often a major goal for businesses of all sizes. After all, the hiring process is a hassle and it disrupts the productivity of a company to constantly recruit and train new people. There are many ways to improve employee retention, but some of the simplest are actually quite effective. One of the biggest ROI's? Simply let people know you appreciate their efforts. Recognize them for their length of service with the company, and for their contributions to the business. Give them a memento of your appreciation on various occasions, and this will help reinforce your appreciation. Promotional products - whether awards, incentives, or even toys - are quite effective when used for this purpose. Here are a few ideas.

Welcome to the Team

It can be fun and helpful to provide new employees with a company tote bag filled with company shirts and branded office supplies. This makes a great on-boarding gift. Does your company promote health and wellness? Include a waterbottle to support good hydration at work (or play), and a pedometer to encourage getting extra steps in during the day. And of course standard office supplies such as a padfolio, folders, and pens with the company logo are always welcome.


Everyone reaches a certain point in their career when they want to look back and take stock of what they have achieved. You can provide visual reminders of those achievements with awards and recognition. Lapel pins, certificates, plaques, frames, awards, crystal, and of course watches are traditional types of gifts to mark milestones associated with 1, 5, 10, or more years with the company. Incentive gift catalogs are also available to make gift giving easy, and help ensure that the recipient receives a gift they really like. Catalog programs are easy to operate. Just prepare a list of employees reaching significant service milestones each year, and your promotional product provider (ahem) will do the rest. Catalogs are available at $50, $75, $100, etc. (up to $1000) gift level, and all the recipient has to do is browse the variety of gifts to choose what they want to receive, and it will be shipped right to their door, courtesy of your company!

Don't forget to also celebrate births, birthdays, and retirements. Baby onesies with the company logo on them are a lot of fun, as are group tshirts at the retirement party!

Unusual Achievements

employee-thank-you-giftWhen a worker achieves something out of the ordinary, acknowledge it with more than a simple thanks. Something more concrete is required when the achievement is notable. If someone clearly did more than what was required in unusual circumstances, you can let that person know you value that contribution with a logo product or an unbranded incentive chosen from from a gift catalog. That warm feeling of recognition will pay dividends, and send the message that you want to encourage a good employee to stay on.

If you can think of some employees who might appreciate heartfelt recognition, contact us. EmbroidMe San Diego has plenty to fit your needs.

Custom Polo Shirts for Your Waitstaff

// posted by Cam Schultz

May 19

As the owner of a restaurant, you want to give the best impression possible. From the taste and presentation of your food to the color of paint and pictures on your walls, you have probably put a lot of thought into making sure your customers are impressed with your establishment. Why, then, would you not put the same amount of thought into the clothing your employees wear?

If your waitstaff does not currently adhere to a dress code, it is high time you establish one. Additionally, if your dress code doesn't include custom polo shirts, you simply must consider adding them.
Here are just a few of the many reasons custom polo shirts are the perfect option for waiters and waitresses alike.

custom-polo-shirts-for-waitstaffComfortable Yet Professional

To begin with, custom polos are the perfect look. With a simple embroidered logo, your staff will be easy to identify, and the collared polo gives a casual yet professional feel. To make things even better, polo shirts are comfortable, meaning your staff will look great without sacrificing the comfort and range of motion needed to take good care of customers.

Easy to Clean

Let's face it, waiting tables is messy business. Clothing that doesn't clean easily is simply out of the question for those working with food. Fortunately, polo shirts are incredibly easy to clean, making stain removal at the end of a long day at work a breeze.

custom-polos-for-restaurant-employeesPeace of Mind

Finally, custom polos offer peace of mind to all involved. You can rest easy knowing your staff will look presentable while working, and your staff can relax knowing they will be meeting your expectations each day. Additionally, the custom polos can give your waitstaff some comfort in knowing they won't ruin their favorite personal shirt at work.

Prefer to clad your waitstaff in button down shirts, or maybe just provide a company-branded apron? We offer those items as well.

Of course, we've only touched on some of the reasons to consider ordering embroidered apparel for your waitstaff. If you'd like more info on available options or the pros and cons of different waitstaff uniforming options, contact us here at EmbroidMe San Diego to learn more.

May 12

Anyone who has ever been in the military can tell you just how many friends and memories are made during that time. After all, shared experiences in intense situations lead to deep connections. Because those brave souls who fight for our country do develop such close connections during the time they serve, reunions are a popular past time among retirees young and old. These events can be a simple lunch with local military buddies, but more often than not, they are extravagant events with attendees from all over the country, with food and entertainment to boot.

embroidered-military-hatsReunions are incredible events that help retired military members -whether Navy, Marine, or one of the other services - rekindle old friendships as well as make new ones. Everyone leaves a military reunion with a smile on their face and more wonderful memories to add to their collection.

If you are organizing a military reunion in the near future, it is important to give your guests this opportunity to commemorate their service, and the reunion itself, with appropriate swag. Custom embroidered hats, embroidered patches, stickers, tshirts, lighters and all kinds of drinkware are some of the most popular items -- and we do them all. But the #1 item we get asked for by both active and retired military? Custom embroidered hats for sure!

We offer a wide variety of hat styles and colors to choose from, so you are sure to find the perfect fit for your group. Fitted hats of the FlexFit type are usually preferred by our military customers, and are typically embroidered in multiple locations - front, back, and sides. We gladly add ship names, numbers, dates, flags and any kind of emblems, as well as a portrayal of your ship onto the hats. We can also put 'scrambled eggs' on the brim if that's what you need! This all ensures that your hats are unique to your group and your event, making them even more special.

If you are ready to order custom embroidered hats for your upcoming event, please contact us today!

May 05

Custom embroidered uniforms can make a huge difference in the way customers view your business. The custom clothing idea has caught on in a variety of workplaces for several reasons. See if any of these positive results could transfer to your company and improve your employees' productivity and sense of community.

  1. Many individuals like the idea that the hassle of deciding what to wear every day could be eliminated. Getting ready for work can become the easiest action of the day.

  2. Instead of focusing on fashion trends, company workers can put on their custom uniforms and feel business-like and appropriate without even trying.

  3. Uniforms can also be a unifying factor for employees. Nothing makes a group feel more connected than wearing the same official company clothing.

  4. Employees may like the idea of not having to spend money on their business-wear clothing. They can use that part of their budget on whatever else they desire. 

  5. When employees are wearing custom uniforms, they present a professional and confident air that increases customers' trust and confidence in the company they represent.

  6. Additionally, when employees leave the work arena, they become walking advertisements for their business.

  7. Wearing a custom uniform ensures that employees are not being judged by what they are wearing. Customized clothing gives employees the opportunity to make the same excellent first impression as their coworkers.

Now's the time to consider adding custom uniforms and to experience the benefits of having a well-dressed workforce.

To discuss adding custom clothing to your business, or to place an order, please contact us and let us work with you to make a valuable change for you and your business.

Apr 28

If you own a gym or health club, or are a personal trainer, ordering a batch of custom t-shirts may be the last thing on your mind. If so, you're missing out! Custom t-shirts are a great way to promote your business. Here are a few of our favorites reasons to include t-shirts in your marketing mix:


By offering a gym shirt with every membership purchased—or by giving your customers the opportunity to purchase one—you will make your members feel included in the gym family. Additionally, seeing someone with the gym shirt while out and about can be a great conversation starter between members, making the family feeling even stronger.


When a person gets a new t-shirt, it is pretty likely they are going to wear it from time to time. Every time your members wear their shirts out to run errands or pick up the kids from school, they are giving your business free advertisement. This advertisement works especially well when your satisfied customers engage in conversations about their t-shirt and their gym.

custom-t-shirtEmployee Attire

In addition to offering your members a fun way to feel included in the "club", customer t-shirts also work well as inexpensive-yet-uniform employee attire. Order your employees' shirts in a different color than those the members wear in order to make them easy to spot.

Fitness-related businesses can benefit in all these ways from high-quality, custom t-shirts. Fortunately, here at EmbroidMe San Diego, we offer just that. Want to learn more about what we have to offer? Please contact us today!

Custom Embroidered Aprons For Baristas

// posted by Cam Schultz

Apr 21

Coffee slinging is a messy business. Coffee, milk, and syrups all have a tendency to spill, especially during those early-morning rush hours. If you own a coffee shop, you have been in the thick of the morning-coffee mess, and you know it's not pretty.

custom-embroidered-apronThough it won't eliminate your staff's need to mop and clean countertops, there is a solution for keeping your baristas looking spick-and-span even when things get a little busier than normal. This solution is quite simple, and has been used for ages, and it works just as well now as ever.

The solution is aprons. They are inexpensive, they protect your employees' clothing, and they can be changed quickly and easily in case of a big spill, leaving your staff looking good as new all the time.
Even better than a set of matching aprons, custom embroidered aprons can give your staff that professional look every manager longs for. When your employees are wearing an apron adorned with your company's logo, your customers know who they can turn to for help. Additionally, aprons give the same, pulled-together look—and even a sense of community—that other uniforms might give without having to set a strict dress code or take away the originality of your employees.

aprons-with-company-logos-for-baristasIf you are ready to pull your barista staff together using custom aprons, please contact us today at EmbroidMe San Diego. We would be happy to help you find the perfect set of aprons for your business, and add high-quality embroidery in the design and colors of your choice.