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Promotional Marketing Blog - Insider Info

Custom Shirts for School Carnivals

// posted by Cam Schultz

Apr 14

custom-t-shirtsSchool carnival season will be here before you know it, and that means it's time for all the fundraising committees out there to start getting things ready. From games and prizes to concessions, there is a lot that goes into making any given school carnival a success.

If you are part of one of these committees, you may be looking for ways to make this year's event especially exciting. After all, the more successful the event, the more fun the students will have and the more funds your school will raise.

One great way to add a special touch to your carnival is to offer custom festival shirts in the weeks leading up to your event. These shirts can be sold to raise additional funds for the school, and sponsor ads can be printed on the backs of the shirts to raise even more money.

custom-shirts-for-schoolsBesides bringing in additional funds for the school, event shirts are great for helping students find their school spirit, offering kids a chance to dress in school colors and getting them excited about being part of a community. Additionally, they make for great keepsakes that families are sure to treasure for years to come.

If you are interested in having custom t-shirts made for your school carnival, we would love to help you out. We offer high-quality shirts at amazing prices, so you can feel confident in the products you are selling while still making a profit.

Please contact us today at EmbroidMe San Diego for more information.

Custom Embroidery for Hotels and Inns

// posted by Cam Schultz

Apr 07

Custom embroidery is useful in a wide variety of situations. For instance, many hotel and inn owners have found this option quite handy when it comes to personalizing items in their places of business.

From uniforms to towels, innkeepers have numerous options that can be customized with embroidery, and there are several benefits of doing so:

custom-embroidered-uniformsA Sense of Professionalism

Custom embroidery can pull a place of business together unlike anything else. Because embroidery is a very professional-looking branding option, it tends to bring things together in a cohesive yet classy way that customers are sure to appreciate.

Custom embroidery on the uniforms of employees shows that the company cares about the appearance of their staff, while embroidery on bedding and towels shows an attention to detail.

Increased Brand Awareness

Tacky, in-your-face branding just isn't a great look for hotels and other places of lodging. That's said, these companies do still want to use strong branding as a way to help their customers remember them in a positive light. Custom embroidery gives innkeepers the option to brand items throughout the property, without coming across as too bold, or breaking the bank.

Reduced Risk of Theft

custom-hotel-embroideryOften, the owners of hotels find that some customers suffer from a case of sticky fingers. After all, what's to keep them from packing up one of those nice, plush towels or pillows?

Customized items help discourage this act. Guests are less likely to steal an item if it is clearly labeled with a company name, as it is more difficult to hide the fact that it was taken from a hotel room.

If your hotel, motel, or B&B inn is in need of custom embroidery, please contact us today at EmbroidMe San Diego. We would be happy to help your business!

Mar 31

Getting married is a big deal. Devoting your entire life to one person is a huge step, meaning your wedding day marks the beginning of a new chapter in your life.

custom-shirts-for-bachelorette-partyHowever, before you move onto the next chapter, it is important to commemorate the current one with an amazing bachelorette party. After all, you only get one, so why not make it good?

Because there are so many different types of bachelorettes in the world, there are also a wide variety of bachelorette party styles. While many women will go the traditional "mature" party route, others prefer a simpler, quieter affair with her girl friends. No matter what your maid of honor decides to do for you, you are sure to have a great time surrounded by all of the important women in your life.

That said, every great event deserves to be commemorated, right? Why not do so with custom-made shirts for all of your party attendees (and yourself, of course)? Provided your party was a casual affair, matching shirts would be great fun to wear on the night of the event, and even if you don't, they're still the perfect way to thank your girlfriends for being there for you. Additionally, they can be worn for years to come and remind you of your last big fling as a bachelorette.

If custom bachelorette party shirts sound like something you'd like to add to your list of must-haves as you head toward your big day, we would love to help. Please contact us at EmbroidMe San Diego to learn more about our high-quality printing and embroidery services. 

The Benefits of Field Trip Shirts

// posted by Cam Schultz

Mar 24

Whether you run a daycare or teach middle school, chances are you will be heading out for a field trip or two. Field trips are great fun and exciting for everyone involved. After all, what could be better than some hands-on education?

custom-field-trip-shirtsThat said, field trips can also be stressful for the adults in charge. Museums, zoos, and other large public places are the perfect places for fields trips, but also the perfect places for children to get lost.

Since losing a student is the last thing any teacher wants to experience, it's important to do whatever you can to keep this from happening. One of the ideal ways to keep your group together is through the use of custom field trip t-shirts.

How can shirts help keep kids safe? Read on to discover the many benefits of field trip shirts.

Easily Identify Your Students

When you're out in a crowded place, it can be hard to keep track of every child in your care. This is especially true when the kids are wearing a variety of colors, and even more so if they're colors that tend to blend in.

Field trip shirts can help solve this problem by giving your students a uniform look. For instance, if your kids are all dressed in yellow, you will know right away if a child belongs to your group or not. To make things easier on yourself, choose a color that is bright and easy to see from far off.

Stay Safe in Traffic

field-trip-shirt-benefitsBrightly colored shirts offer another benefit. Due to their short stature, kids can be hard for drivers to spot. However, a child wearing a bright yellow or orange shirt is pretty hard to miss. This makes walking through parking lots and crossing streets a little safer for your group of minors.

Keep Your Group Together

A third benefit to matching, brightly colored shirts is the fact that people are also likely to separate your group. The matching shirts will make it apparent that you are together, and the bright colors will make it pretty easy to spot where the group begins and ends.

Are you ready to get some custom printed shirts made for your next field trip? Please contact us today at EmbroidMe San Diego for a quote.

Mar 17

If your medical office has made the decision to make the switch to custom scrubs, you may be wondering how to choose the right customization for your office. After all, this kind of change is a big deal—one that will affect you, your office, and your staff for quite some time.

woman-wearing-custom-embroidered-scrubFor this reason, we recommend giving some thought to how you want your office represented. Here are a few things you may want to consider:

#1: Scrub Styles

While custom scrubs are great for giving your office staff a professional and uniform look, they can sometimes be considered restrictive in terms of self-expression. Depending on your office environment, you may decide to offer your staff options when it comes to ordering their scrubs. Designate a few styles or colors they can choose from - all consistent with your branding, of course.

You might pick a certain style of scrub, and allow each staff member to choose their favorite color of scrubs. Some offices designate a certain color for each day of the week.

#2: Decoration

In some cases, deciding what to embroider to customize the scrubs for your practice is a challenge. If the practice has a logo, then it's easy to say - let's customize the scrubs by adding our logo. But what if you don't have a logo? You can either find a piece of clip art you like, or you can choose something from our catalog of stock embroidery designs. When we add the name of your office above or below the selected piece of art, things start looking very nice! If you want to have more decoration, consider adding names, other logos (are you a member of the BBB?), or a tagline or website.

custom-scrub-considerationsCommon places for embroidery are on the opposite chest across from the main logo; on both sleeves; and on the back yoke (just below the collar). 

#3: How Many?

Deciding how many scrubs to order can be a tough call. The good news is that you can order just what you need, and replenish your stock later as needed. Just consider how many staff members you have, and how many days they work each week. Each person is usually provided with a week's worth of uniforms.  

If you are still having trouble deciding exactly what your office needs, please feel free to contact us at EmbroidMe San Diego. We would be happy to get you set up with the perfect solution for your office.

Custom Shirts for Your Coffee Shop

// posted by Cam Schultz

Mar 10

custom-shirtAs a coffee shop owner, you are probably always on the lookout for ways to increase your revenue. After all, keeping a coffee shop afloat is no easy feat, and every penny counts toward your success in doing so.

Of course, increasing revenue is not the only way to ensure your business remains healthy financially. Decreasing costs is another option. However, decreasing costs can be difficult or even impossible at times.

That said, there is one option that can both increase revenue and help to decrease the costs of running a coffee shop. This option comes in the form of custom shirts.

You may be wondering what custom shirts have to do with running a successful coffee shop. After all, not many people think of t-shirts when they think of coffee. However, something as simple as a shirt can actually be an amazing addition to your business, and here's why:

#1: Increase Revenue

While your main business is coffee, there is absolutely no reason why your shop can't offer other items for sale. Granted, a coffee shop cluttered with knick-knacks probably isn't going to do much for increasing revenue. However, a well-designed, quality shirt can actually bring a nice bit of profit—something every business owner wants to see.

#2: Decrease Advertising Costs

custom-shirt-for-coffee-shop-marketingAs if increasing revenue wasn't enough, custom shirts can actually help to lower advertising costs. A shirt worn on a regular basis by loyal customers helps spread awareness of your coffee shop throughout the city. As an added bonus, the shirt can act as a conversation starter, giving your business word-of-mouth marketing as well.

So what's stopping you? Order a few shirts, hang them in your shop, and wait for the sales to roll in.

We would love to help you create a custom t-shirt that your shop will be proud to sell. Contact us at EmbroidMe San Diego today for more information. 

Mar 03

It is practically a given that if you attend a university or college, you'll buy a sweatshirt with the name on it. College towns are full of students sporting customized sweatshirts. Why sweatshirts, though? And can non-profits use them, too?

custom-embroidered-sweatshirtThe answer to 'why sweatshirts' is easy. Sweatshirts, especially hoodies and zippered sweatshirts, are an essential item in everyone's closet. Sweatshirts are worn everywhere whenever the weather is even slightly nippy. They are ubiquitous at work and at play. That means that your screenprinted or embroidered logo will go everywhere and be seen by everyone most of the year. Nothing covers your logo either, since you wear sweatshirts over any shirt you might have on.

Of course, universities and colleges sell custom embroidered or screenprinted sweatshirts because it appeals to their natural demographic: young adults getting an education. Sweatshirts appeal to all demographics, though. Everyone needs a nice, warm covering and everyone loves the relaxed feeling of a sweatshirt. A non-profit trying to raise funds for their cause will find them an easy sell.

They are also natural prizes or participation awards at events. Just think how grateful a volunteer will be when they show up in the wee hours in the morning to help with the fun-run and they get a sweatshirt to put on against the cold of the morning. It is certainly more tangible and long-lasting than the coffee and donuts on offer. They are easier to transport than the coffee, too.

non-profit-marketing-with-sweatersEven more valuable than a participant's warmth will be the story that goes with it, as people will ask participants in your fundraiser where they got the sweatshirt. The volunteer will then get to explain how they earned it. This will keep your cause part of the conversation long after the event is over.

Sweatshirts make excellent identifiers as well. If you are somewhere chilly, participants in events will keep sweatshirts on over shirts, so your logo will be covered up if it isn't on the sweatshirt. With that layer covered, your volunteers will be easily followed.

If you're looking for some new logo gear to offer your members, custom sweatshirts can be your solution. If you want more information, please contact us.

Feb 17

Have you been toying with the idea of introducing promotional products into your business, but don't know where to begin? Start by understanding all of the benefits promotional products have to offer your company. In this post, we will uncover the top three ways your business will thrive from the use of these products.

promotional-products
  1. They Last For a Long Time: Promotional products are pieces of advertisement that last. Unlike an ad in the paper or online or a three day marketing event, promotional products are a one time investment that could theoretically last forever. When you give your clients a complimentary mug or your employees a thank-you gift, you are supplying them with something that they can inadvertently show off to others for years to come, thus getting your business name out there more.

  2. They Increase Brand Recognition: What is the key to establishing a strong brand identity that is easily recognizable? Being repetitive and ubiquitous. Having promotional products out there used by people accomplishes both of those things. If you want clients to remember you, gift them with a promotional product. If you want to expand your reach, offer t-shirts to employees and repeat customers. You will more than double your brand exposure with promotional products.

  3. An Added Revenue Opportunity: In addition to giving away promotional products for select occasions, you can also sell them regularly. Once you have established a brand that people trust and love, they will be more likely to buy your promotional products. This way, people are literally paying to advertise for you.

Looking for more information on promotional products? Contact us today!

3 Super Useful Promotional Products

// posted by Cam Schultz

Feb 10

useful-promo-productWhen looking to promote your business, school, or organization and get your name out there, promotional products are a great way to go. Sure, we have all seen the pens, the t-shirts, and the magnets for various businesses near us. Wondering why you keep seeing the same types of products? The reason some types of products are so popular is because they work! Keeping your name consistently in front of people is the key to successful brand recognition, and promotional products are tremendously successful at this, as long as they are used. Let me repeat that last part, 'as long as they are used.' It doesn't matter how flashy or quirky your promotional product is, if it isn't useful, it won't be effective. It the item doesn't get used, your logo won't be seen. So don't be tricked into thinking that you need to find something totally unique to give away. First consider whether it will be useful to the recipient.

People love getting free stuff—no matter how small it is! Just make sure it's something they will hang onto and keep using over time.

  1. Lanyards: Lanyards are a practical and affordable way to get your name out there. Consider the possibilities on a school or business campus. People often carry their IDs and keys on a lanyard so those important items can be nearby at all times. Why not have them using a lanyard with your logo on it? Lanyards can also incorporate USBs, which give them a bonus functionality -- super useful!
  2. Tote Bags: Studies show that people keep promotional tote bags for 4 years! That is 4 years of brand recognition for not only the person you gave the bag to, but also the people who see them carrying it. Tote bags are a great promo gift for anyone because they are so useful. People can use them for groceries, books, a gym bag, a diaper bag, and more. Look for a bag with a features such as a pocket for water bottles, internal pockets, and drawstring or zippered tops. Heavier material, stronger construction, and a two tone design will make your bag stand out. Tote bags don't have to be boring! 
  3. water-bottle-promo-productWater Bottles: Water bottles are another practical promo product that people really appreciate and use. Many people who carry around a water bottle lose them from time to time and are always looking for a new one—and better yet, a free one. Don't just go for the cheapest possible giveaway. Look for eye catching color combinations, shapes that fit your hand, a generous size, a color that supports your brand, and the type of lid that suits your sensibilities. We even have water bottles with fruit infusers and built in chiller sticks. Premium features like this are - you guessed in - super useful (!) and really make your gift stand out.

To check out more of our products, contact us at EmbroidMe San Diego today.

Feb 03

Whether you are hosting a one-time community service project or you're the leader of an ongoing community service group, custom screenprinting can add to the experience of your team members. From t-shirts to jackets, and from hats to customized shorts, screenprinting can add a bit of personal detail to almost any article of clothing. The final product is comfortable, casual, and easy to care for while still maintaining a high level of quality.

custom-screenprinting-for-community-serviceHere are three reasons why you will definitely want to consider ordering one or two custom-screenprinted items for each member of your volunteer team.

Bring People Together

Custom-screenprinted items are a great way to give your group a sense of community. This boosts their desire to work as a team, meaning your group will be closer-knit than they might have been otherwise, plus much more productive.

Look Professional

community-service-screenprinting-apparel

A team that matches gives off a professional vibe that will ensure others take them seriously. Matching clothing also helps people recognize your group as a team, helping to keep them together in crowded places.

No matter which screenprinted items you decide to order for your group, they're sure to help the team look and feel professional as the carry out their important work in the community.

Keep the Memory Alive

Custom-printed clothing makes for an excellent memento after the event has ended or the group has moved on to other projects. Who knows? Your t-shirt may even bring back enough positive memories to bring the same volunteers back for a second round.

If you are ready to order some custom-screenprinted items for your group, please contact us today at EmbroidMe San Diego. We would love to help you create the perfect piece for your community service team!

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