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Promotional Marketing Blog - Insider Info

Dec 30

custom-t-shirt-productYou've worked hard creating ideas, perfecting the plans, and making the concept a reality. You now have a brand new product, and you want the world to know about it. There are a lot of different ways to promote your product, and one of the most simple options is also one of the most effective. Custom T-shirts are a brilliant promotion tool that you shouldn't ignore.

Everyone wears clothes, so why not turn an everyday item, that everyone has, into a promotional ad for your product? Using custom T-shirts creates a walking advertisement for your product. Many promotional options cost you a fortune but don't give you enough expose, custom T-shirts solve that problem. Promotional T-shirts worn by your employees, your supporters, and your friends, will be seen in restaurants, malls, grocery stores, and movie theaters. That's a lot of eyeballs looking at your logo!

T-shirts provide a great opportunity to create a conversation about your product. T-shirts catch people's attention. If someone sees your promotional shirt, they might ask for more information, thus creating an opportunity to market your product and get them interested in what you have to offer.

T-shirts also make great gifts. If you host an event, meeting, or product launch why not use your T-shirts as a giveaway? It's an excellent way to pump up your promotional opportunities. If you want to have a little extra fun, and get people excited about the shirts, try throwing t-shirts to a crowd, or even shoot them from a T-shirt gun (yes, that's a real thing, and boy does it liven up a  auditorium!)

If you have a new product that you want to promote in a fun, simple, and effective way, please contact us today, and we'll help you get started with custom t-shirts.

Dec 23

As a coach, you may be on a holiday break from your usual coaching gigs. However, your young players will be back at it again soon, and it's time to start planning the logistics of the season.

custom-little-league-jerseysOne of the most important things to consider is what your team will wear. While many little leagues teams choose to use simple, solid t-shirts, premade team jerseys, or recycled jerseys from years past, there is certainly something to be said for ordering a brand-new set of custom jerseys.

Here are three reasons custom jerseys might be the best uniform option for your team:

#1: They Instill Confidence

First and foremost, custom jerseys help to instill a sense of self-confidence in your players. When your kids walk out to play in old, homemade, or mismatched uniforms, they may feel embarrassed about their appearance and may even become distracted by their embarrassment. On the other hand, when they start the game in spiffy, professional-looking uniforms, they are sure to feel prepared and ready to play their very best.

custom-jersey-for-little-league#2: They Bring the Team Together

A mismatched team might have a hard time finding one another during the game. Additionally, they may have a hard time feeling like a team and working together. Custom jerseys help bring the team together by giving them a sense of unity, and help them play better by making their teammates stand out against the crowd.

#3: They are Great Mementos

Nice-looking jerseys that belong to the individual players make for great mementos of a wonderful sports season. They can be used as wall decor or made into a quilt together, or they can simply be put away and pulled out during times of reminiscing.

Clearly, custom sports jerseys are an excellent investment for your team.

If you are ready to order, please contact us today at EmbroidMe San Diego. We would be happy to help you find the perfect uniform solution for your players so you can be ready to go as soon as the new season begins.

Dec 16

If you are the leader of a youth group or club you are probably always on the lookout for ways to help them connect and work as a team. With custom embroidery you can do just that, with the bonus of leaving everyone in your group looking snazzy as can be.

Here are three custom embroidered items you might consider investing in for your youth group:



Embroidered shirts give the people wearing them a sense of pride and help them feel as though they are a part of a team. By ordering custom embroidered shirts for everyone in your group and requiring them to be worn at every event, you will help the members of your group feel more connected. Additionally, your shirts will help others recognize your members as an organized group, something that comes in handy during field trips and other outings.


If you are looking for a way to motivate your group to get out into their community and better themselves as well as the world around them, you might consider instituting a patch system. With a system like this, students are required to attend certain events, acquire specific skills, and carry out a series of tasks in order to earn a patch. These patches are great motivation for kids to work both solo and as a group. Patches are also a terrific way to commemorate an event.


Hats are perfect for wearing during outdoor events, and kids love them. Choose beanies for a cold weather camping trip, or baseball caps for a summer cleanup. Hats come in a wide variety of colors and styles, and can be embroidered in the front (typically with the organization's logo) and also on the back and/or sides. Most often we'll be asked to stitch the event name and date, or a slogan on the back each hat. Sometimes parents will ask to have the kids names added to the hats, and we can stitch those on as well.

If you are ready to order custom embroidered products for your group or club, please contact us at EmbroidMe San Diego today!

Marketing Uses For Custom Polo Shirts

// posted by Cam Schultz

Dec 09

marketing-with-polosPolo shirts have been a way to stand out from the crowd ever since tennis-player Renee Lacoste created one to wear in the 1926 U.S Open. In fact, he invented the custom polo shirt: since his nickname was "the Crocodile," he had a little crocodile embroidered on the left breast. This is why shirts with collars and plackets with buttons are sometimes called Tennis shirts. Lacoste became one of the biggest names in the sport.

Lacoste was definitely on to a good idea, and some of the benefits he accrued from the Polo shirt can transfer to your business marketing plan. There are a number of ways that you can mimic his success:

Classy Swag

Before 1926, the traditional tennis outfit involved a tie. The polo shirt had to rival that in elegance. When you hand out polo shirts at events, you are projecting an image of professionalism, with your logo taking on some the luster. This makes custom polo shirts a great gift at convention center booths and corporate parties. They can be part of a raffle prize or a general gift basket.

Convention Identifier

Polo shirts are good for a wide variety of circumstances. They look polished enough for office staff, and they are relaxed enough for vendors. They allow for piecing together shelves and for making a power-point presentation. This means that all of the people that you send to industry conventions can keep your logo on them at all times. In fact, they're so comfortable and versatile, they might wear them to go out to eat and spread brand awareness even on their off-hours.

embriodered-polo-shirtsAwards For Achievements

At awards ceremonies, new shirts make a much bigger splash than paper certificates or pens. Whether you are recognizing the hard work of an employee or are participating in a community event, a custom polo shirt will give a recipient something to show off everywhere and reporters won't have to strain to see your contribution.

Custom polo shirts are the work horse of the work world, and if you are thinking of adding a logo'd shirt to your marketing strategy, polo shirts generally make good sense. There are lots of options when it comes to color, fabrics, and styles. If you'd like some help sorting through the possibilities, contact us at EmbroidMe San Diego or drop by our showroom to check out some samples.

Dec 02

embroidered-diaper-giftIt happens. You walk to the mailbox to get the mail and as you are sifting through the envelopes, you see it. The IT--an invitation to a baby shower, a wedding, a housewarming or a bachelorette party. You are happy, because you got invited, but then panic always sets in. WHAT WILL YOU GET THEM? It is the universal feeling every privileged guest experiences at some point. A good present is hard to find. Instead of just coasting through their registry, consider the following custom embroidered gifts.

  1. Baby things! Instead of buying a basic baby shirt from Target that every child in the world owns, why not personalize a blanket, onesie or a romper? Baby items are available in a variety of styles and colors at both online and retail shops, so browse until you find the perfect items, then bring them in for us to add custom stitching of a baby's birthdate, nickname or a personalized quote. Bibs, diaper bags and sweatshirts make great gifts too. Plan on having several items custom embroidered, as personalization starts at $12, and we have a minimum order of $50.
  2. monogrammed-napkinsTowels and linens! Newlyweds always need linens for their new home. Instead of giving them generic basics, think about embroidering names or monograms for a customized touch. That way, they will never lose them if they travel, and if they don't travel, monogrammed towels are quite chic right now. EmbroidMe San Diego has a selection of towels to choose from, or shop the luxury bath and bedding stores and bring in your treasures for custom embellishment. Might even want to have a few done for yourself, just sayin'!
  3. Matching apparel. Every bachelorette and bachelor party needs shirts to commemorate the occasion. A good "Bride" or "Groom" shirt is an essential. A silly quote or an inside joke is even better! There are pullover hoodies available for cool party nights and men's tank tops for summer nights out! A personalized shirt or sweatshirt for the whole crew will make the party seem extra special, lets everybody else know about the reason for your celebration, and later serves as a great souvenir of the evening!

Need more great ideas for gifts? Feel free to contact us for more information!