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Promotional Marketing Blog - Insider Info

Oct 27

If you're trying to boost employee engagement, meaningful activities and appreciative gestures often have more impact than pay increases. Here's how an employee volunteer program involving custom t-shirts can help.

custom-volunteer-shirtsBenefits of Having an Employee Volunteer Program: One effective way to engage employees is to integrate them into your corporate giving with volunteer opportunities, especially when they have a voice in picking which charities to support. While the most obvious examples of this practice may be construction and technology companies pitching in after natural disasters, there are many everyday situations where you can bring employees together to promote worthy causes, and help them feel good about where they work. In fact, the values statements that many companies adopt can backfire if they seem like empty rhetoric. Community service puts your principles into action, and may help you attract and retain top performers.

How to Use Your Custom T Shirts: Providing company t shirts to wear during volunteer projects helps to encourage teamwork. People feel united, and the change of clothes shifts their mindset from the office to the wider world. As an added advantage, it also provides positive visibility for your company, and makes it easy to capture compelling images for your website, social media and other channels.

Other Suggestions: If you’re trying to get your employee volunteer program off the ground, there are some steps that will make it easier. If possible, schedule projects during office hours or give your employees paid time off to participate. If you have limited resources for coordinating such activities, stick to simple events. Plan half day outings to local charities that excel at putting volunteers to work like food pantries and public libraries.

Give back to your community and increase employee engagement with a strong employee volunteer program. For t shirts and other custom products that you can use as incentives, contact us at EmbroidMe San Diego. Our product experts will help you find the best options to fulfill your needs.

Oct 20

halloween-promo-bagsOctober is here, and that means its time for ghosts, zombies, and plenty of Halloween fun. If you have a small business, you may be looking for great ways to promote your services during this spooky time while also adding to the excitement of the season.

One fantastic way to go about this is through the use of custom promotional treat-or-treat bags. Here are a few benefits to having custom printed treatbags or even just a handful of special embroidered Halloween-themed bags made for the holiday.

Walking Advertisement

Of course, the best thing about promotional products is the fact that they offer tons of long term advertising and are seen by lots of eyeballs. When you hand out promotional trick-or-treat bags, you can count on getting tons of free advertisement on Halloween night as well as any time the bag gets used throughout the rest of the year.

custom-company-bagPossible Sales

If you have a retail location that offers Halloween products for sale, a high quality attractive trick-or-treat bags will fly off the shelves this time of year. After all, every kid is going to need something to hold their candy, and if you are offering a durable and adorable solution, parents will be thrilled to pick one up. For this use, we recommend making the main focus a cute piece of Halloween themed art that kids will love, keeping your company name and logo less prominently toward the bottom of the bag.

Great Giveaway

In addition to being a great seasonal item, these bags also make perfect party prizes or giveaways. If you are organizing a Halloween party for your company, be sure to order plenty. The bags can be filled with treats and used as raffle prizes, handed out to lucky winners as game prizes, or simply give one to every kid (or adult!) that shows up in costume. Think about incorporating a promotional message (often safety related) into the artwork on the bag.

Are you ready to have some custom trick-or-treat bags made for your business? Please contact us at EmbroidMe San Diego so we can help you get started.

Another Look at Custom Embroidery Shops

// posted by Cam Schultz

Oct 13

Embroidery as a craft industry:

embroidery-shop-sampleThe slow, delicate craft of embroidery has been part of civilization since ancient times. The word "embroidery" came from the French word for "edge," since it referred to the decorative stitched borders on medieval church vestments that were wrought by hand. The word "embroidery" gradually extended to stitched decoration on fabric as well as on leather and paper.

Mechanization of the craft:

In the 1800s, French inventors, Duncan, Heilmann, Bonnaz, and Cornely invented semi-mechanical embroidery silk fabric machines. These modified sewing machines gradually enabled the bulk production of decorative embroidered fabric designs. Although machine stitching made the production of embroidered designs more efficient, they were still fundamentally designed on the fly and executed during production.

Following from the early embroidery machines, available today are:

  • Automated sewing machines that produce small embroidery from digital files.

  • Sewing machines that use cams to create automated repetitious embroidery details for sewers.

  • Automatic "Punch Embroidery Machines," invented in 1981: hand-held sewing devices that "draw" raised embroidery designs when the operator follows a pattern laid out on the fabric.

Industrial embroidery machines:

Industrial grade embroidery machines can do continuous, high-speed embroidery based on pre-loaded digital designs. Basic machines store hundreds of designs and millions of stitch patterns. Many have 8 or more embroidery heads. Chenille machines and combination chenille and embroidery machines produce multiple colored embroidery. These machines output 19" X 14" embroidered fields at the rate of thousands of stitches a minute. The fabric can be on a three-dimensional object like a cap, or flat on a sewing table. They can act as a computer printer analogue, connected to computer software via a USB port.

embroidery-shopsThe embroidery business:

With the advent of modern industrial potential, embroidery has advanced beyond its former purely delicate decorative role. Where classic embroidery focused on romantic, church inspired, florals and scrolls, contemporary embroidery has entered the modern post-industrial world of words, cartoons, trademarks on everything from flags to t-shirts to baseball caps. Many consumers look to embroidery to replace silk screen designs and direct to garment (DTG) printing.

Embroidered designs are less expensive than silk screen when the design is relatively small, the quantity is relatively small (less than 100 garments), and there are multiple colors in the design. The set-up cost for most embroidered designs is a flat one-time amount that is not dependent on the number of colors (which just translates into the number of colored threads). Screen printing requires a separate setup for each color plus a "base print." Large images favor silk screen. Large print runs of several hundred shirts or items usually also are more economical to produce by screen printing.

Embroidery is more durable than screen printing and maintains an air of elegance that makes it superior for business shirts and polo shirts. Screen printed business clothing often looks "cheap." On garments with a lot of seams, like caps, screen printing is ill-advised. Embroidery is superior in circumstances where a small pocket-sized logo and a 'premium' appearance is desired. Screen printing is better for thin fabric like lightweight t-shirts, because the embroidery may create puckering or wrinkling around the embroidered design or weigh heavily on some types of fabric.

EmbroidMe, San Diego is a promotional marketing company that specializes in embroidery, screen printing, and promotional products. Please contact us if you're interested in finding out more about embroidery and other apparel decorating methods.

Oct 06

Anyone who has ever ordered a pizza knows how important it is that a food delivery person looks presentable. Unfortunately, because delivery jobs are often held by young people with very little in the way of business-casual clothing, a well-dressed food delivery person can be hard to come by.

embroidered-polo-shirtIf you are a restaurant owner, you may be looking for ways to sort out this problem. After all, every business owner wants their business to look professional. However, requiring delivery people to provide their own work clothes when a special dress code is enforced could quickly lead to a lack of delivery staff.
For this reason, more and more restaurants are choosing to provide their delivery people with custom embroidered polo shirts. Because polos are comfortable enough to wear on a daily basis, they do not hinder an employee's ability to do their job. However, they still give your staff that professional look you have been searching for.

Additionally, the fact that the polos are customized through the use of embroidery means your customers can feel confident during their interactions with your staff. There will be no question of who the delivery person is or if they actually do work for your restaurant. This protects both your customer and your business.

If you feel that customized polos may be the answer to your delivery staff clothing woes, we encourage you to contact us right away. The friendly staff here at EmbroidMe San Diego is happy to help you find the perfect custom uniform for your staff so you can feel confident in the presentation of your business in your community.