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Promotional Marketing Blog - Insider Info

Dec 29

custom-calendarsTHEY GET LOOKED AT - 76% of consumers who own calendars say they post them prominently in their homes or offices.

THEY GET USED - 50% of people have NEVER used the calendar function on their cell phone.

A YEAR'S WORTH OF BRANDING - On average, consumers report displaying their calendar for a full 12 months. Viewing the calendar 5 to 10 times per day, they can recall the advertiser's name on their calendar.

MADE IN USA - Promotional calendars are typically printed in the USA, and 53% of consumers have a more favorable opinion of the advertiser when the product they are given is American made.

MAKES A GREAT GIFT - 82% of recipients enjoy getting a calendar as a gift. 60% report they would purchase a calendar if they were not given one.

APPRECIATED - 75% of calendar recipients do business with the company they received the calendar from, and plan to continue doing business with them.

COST EFFECTIVE - The cost of advertising is spread over 365 days of use - that's less than a penny a day! 

How to Order Promotional Calendars

Calendars are a terrific promotional product to hand out around the holidays. They keep working hard long after you've handed them out - reminding people of your business every time they refer to their calendar over the next 12 months. It's easy to order.

Pick a Type and Size

Many types and configurations of calendars are available. The typical promotional calendar is a full size wall calendar that comes pre-printed with full color stock photos (a different one for each month of the year) and has a flap at the bottom where your logo, address, and phone number are imprinted. There are smaller sizes and different configurations available. For example, one of my most loyal calendar customers is a one-man lawn service that buys tiny calendars made for the visor of an automobile. He says his customers love them! Calendars can also be incorporated into other types of promotional products. For example, a calendar can be printed on magnets, rulers, mousepads, desk pads, in a journal, a planner or other type of promotional office accessory. But if you need a place to start, you can't go wrong with a classic wall calendar.

Pick Your Theme

Calendars come in many themes - the most popular feature photos of beaches, cars, beautiful views, exotic travel destinations, golf courses, food, wildlife, and yes, even ladies in swimsuits. You might pick a theme that relates to your business, or just choose something that people like to look at. Whether you favor Norman Rockwell paintings, inspirational Bible quotes, or pictures of wine country, there is a stock calendar that's just right for you.

Add Your Imprint

There is plenty of space in the tab at the bottom of the calendar to add your business name and contact info. It's most economical to print all your info in one color, but full color only costs a little extra. 

That's it! Plan to spend $350-$400 dollars for 150 full size wall calendars, and give them to the people that send you the most business. That's less than a penny a day to stay in front of 150 of your best customers -or referral partners- all year long. Feel free to contact us for more information!

Dec 22

custom-embroidery-for-the-holidaysThe holidays are here, and that means it's time to start thinking about what you will give your loved ones to show how much you care about them. This can be a difficult task, especially if the people you love already seem to have everything they could possibly want or need. In these situations, it is usually best to find a gift that's both useful and unique.

Finding that perfect combination can sometimes feel impossible. Many people turn to crafting in order to ensure their gifts are truly unique, but this isn't possible for everybody. After all, most of us have jobs, kids, and other commitments that keep us from crafting for hours on end.

If this sounds like you, you may want to look into incorporating custom embroidery into your holiday gifts this year. Custom embroidery allows you to add that special, personal touch to your gifts without requiring that you invest large amounts of time. Best of all, custom embroidery can be added to a wide variety of items.

Here are some of our favorite embroidered gift ideas that we know your family and friends will love:

holiday-embroideryBags — Everyone has something to carry. Whether you're friends with a bookworm in need of the perfect library bag or an athlete who needs something to carry all their gear, a custom bag is an excellent gift option. 

Towels — Custom towels look great in any bathroom. Have towels embroidered with initials or add a favorite quote or saying. No matter what special touch you use, your loved one is sure to appreciate the thought, and the practical nature of the gift.

Hats — If you have a family member who spends a lot of time in the sun, he or she may appreciate a new embroidered cap or hat. Have the headwear embroidered with a favorite saying or add an image you know they will love. This is a great option because it shows you care about your loved one's health and safety.

Of course, these are just some of the awesome custom embroidered gift options we offer. Have something else in mind? We can probably help. Contact us today to chat about your gift needs.

Custom Shirts for Holiday Fundraisers

// posted by Cam Schultz

Dec 15

The holiday season is a time of giving—a time to help out neighbors and friends and offer a leg up to those in need. This means there are a large number of fundraisers happening this time of year.

If you are in charge of organizing such an event, you may be wondering how you are going to meet your fundraising goals. On the other hand, you might be pretty confident you will meet your goals, but unsure of how to spread the word about your organization and event. No matter your concerns, the solution could be to order custom event shirts.

custom-holiday-fundraiser-shirtsHow can a bunch of t-shirts help solve your fundraising problems? The list below gives three examples of what custom shirts can do for you and your function.

Make Money — If you aren't sure your event is going to bring in all the funds your organization would like it to, you can actually bring in some more money by having custom t-shirts made. These can be sold to attendees in order to increase profits.

Spread Awareness — Besides helping your organization make enough money to give to those in need, custom shirts will also help raise awareness about your organization. In fact, by selling your shirts in advance, you could even help spread the word about your fundraiser, something that could potentially raise attendance and therefore more funds.

custom-shirtsDress and Unite Volunteers — We all know that volunteers are at the heart of most charitable events. Why not make your volunteers stand out and give them a sense of unity by offering each one a custom shirt in a special color? For instance, if your event attendees are able to purchase red shirts, you could hand your volunteers exclusive green shirts.

These are all great reasons to order custom shirts for your holiday fundraising event. However, they are not the only reasons to do so. Because there are so many reasons to order shirts, we highly recommend considering this option.

Do you have questions about how to begin? We'd love to talk. Please contact us for more information.

Dec 08

non-traditional-giftThe holiday season is in full swing, and it is high time you put those greeting cards in the mail. That said, writing little notes in each and every card takes time, and it's likely those cards will all be thrown out next month anyway.

Fortunately, there are other options. If you want to send holiday greetings to your family and friends, but don't want to waste energy and paper sending cards you know they won't keep, you might want to consider some less traditional options.

Here are 4 non-card items you can send in the mail to greet your loved ones. Best of all, each of these options offers the recipient a small gift that is a bit more useful than a card while still getting your "Happy Holidays" message across.

Tote Bags — These lightweight bags are easy to stick in the mail. They can be customized with your embroidered holiday message, and are useful for carrying books, lunches, and other items after the holidays have ended.

Keychain Flashlights — Flashlights are always useful to have on hand, making this keychain flashlight a fun yet practical gift your friends are sure to love. Add a short message to remind them of your love year-round.

Refrigerator Magnets — Add a family photo or a fun bit of art to one of these magnets and offer your friends and family members a great way to remember the joy of the holidays through the year.

flashlight-holiday-productCalendar — Because the holidays mark the end of the year, it will soon be time to change wall calendars. Make sure your family and friends are prepared by sending out wall calendars in place of greeting cards this year.

These items are the perfect solution to your holiday greeting dilemmas.

Want to learn more about the fantastic customized products we offer? Please contact us with your questions, and we will be happy to assist you in any way we can. 

Custom Hat Embroidery and Meetup Groups

// posted by Cam Schultz

Dec 01

The Popularity of Meetup Groups


It's common for a lot of people today to find friends through meetup groups. People will sign up for various meetups online, and then they'll get together with members of those groups in person. This setup can make all the difference in the world for individuals who have a hard time meeting people. 

Staying Connected

One of the hardest parts of running a meetup group is getting everyone together and making sure that there is a degree of group cohesion. When people are going to an event associated with a particular meetup group for the first time, they might not even be able to find the group initially. 

People don't always look like the pictures that they post online. New members might not recognize current members in person if they've only seen pictures of them online. Ideally, the current members would be able to identify themselves in some other way. Custom hat embroidery is a strategy that they could use. 

Establishing a Group

custom-hatIf the leader of the meetup was wearing a hat that was made for that meetup specifically, new members would be able to locate the leader in public fairly easily. Giving everyone the opportunity to take advantage of the same custom hat embroidery could also make a huge difference even after the initial meeting. 

A lot of meetup groups don't stay together very easily. People end up skipping too many meetings to really establish friendships with anyone. Some members won't stay for very long. Trying to create something of a group identity can help. Groups that try to establish themselves through symbols and shared iconography might be more likely to stay together. Custom hat embroidery can be part of the picture. 

Contact us for more information on the subject.