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Promotional Marketing Blog - Insider Info

Logo T-shirts as Sales Incentives

// posted by Cam Schultz

Nov 22

Yes, grown men and women will compete to get a logo T-shirt, as you probably already know. That is why many companies use T-shirts as incentives and why EmbroidMe San Diego has made it their business to supply the highest quality embroidered, and custom printed T-shirts possible for their clients.

T-shirts as an Incentive

a team of workers competing for a t-shirt in a competitionKeeping morale high in a business setting is a very delicate task. Sometimes, what might seem like a small gesture, can be the very thing that makes an employee feel good about the work he or she has accomplished. If a salesman, for example, is asked to improve his contact list by 20% during a specific month, a T-shirt is a symbol he can use to show others he has accomplished the challenge. His enthusiasm will be contagious and could spur on others to join the competition more eagerly when the next gauntlet is thrown down.

Spirit Equity

According to Michael Sheldon, writing for The Hartford:

Effective incentives include plaques and trophies or t-shirts and hats that feature your company's logo and may be customized for the individual's achievement. 

The camaraderie, the team mindset, and the friendly competition that results from these types of encouragement symbols is bound to occur when individuals are recognized for their accomplishments.

Spontaneous Rewards

Fulfilling an upcoming goal is not the only reason to consider having logo T-shirts available. A custom printed T-shirt could also be given to a worker who:

  • Becomes "employee of the month"

  • Has a hire-date anniversary

  • Comes up with an excellent idea

  • Meets a production goal

  • Goes the extra mile

  • Volunteers for "Company Clean-Up Day"

Maggie McCormick of Chron.com noted:

A good employee morale is essential to your success as a business. You can use incentives to help encourage employees to do their best. You can approach this from many different angles. For example, you could offer incentives for when employees meet certain goals or you can offer general incentives on a regular basis, which help to improve employee morale.

Perquisites

Back to that idea of raising morale in the workplace, consider casual Fridays in a little different way. On Fridays, instead of just being comfortable, ask employees to wear relaxed jeans or slacks and a company T-shirt. The results will reasonably include:

  • A sense of being a part of a team

  • An informal and friendly atmosphere

  • A unified outlook

  • Impressed customers

Company Benefits

Yes, your employee will be pumped when he or she receives a T-shirt for a job well done. But, that same T-shirt will serve double duty as a business decision that keeps on giving.

  • T-shirts may be the most uncomplicated and most inexpensive investment your business has ever made.

  • Production is affordable

  • Design possibilities are practically endless

  • Turn-around is fast

  • Comfortable employees are more productive employees

  • T-shirts are portable advertising for your business (marketing's best friend/walking billboard)

  • T-shirts can be less distracting than other office-wear

  • T-shirts will become a part of your business' branding

  • New technology and improvement in the fabrics used make T-shirts more sustainable

Customer Incentives

  • Customers also love getting a T-shirt. You might consider giving a customer a T-shirt by way of a raffle, as a prize for winning a contest, or when he or she spends over a certain amount at your business.

  • You could also sell company T-shirts to your customers and give a customer a discount if they come into your business wearing your company's T-shirt.

  • You might add a free T-shirt to a customer's order if they spend more than the amount you have set up on a particular day - $100, for example.

Contact EmbroidMe San Diego to request a quote, use our online design tool, and join the many other San Diego organizations that have their embroidery and screen printing done right here at EmbroidMe San Diego. We're ready to help you with all your embroidery and screen printing needs.

Logo T-shirts For Your Delivery Company

// posted by Cam Schultz

Nov 08

San Diego is a great place for delivery services. Southern California is very car-centric which makes ordering things in bulk tempting for people who can't spend all their time driving. We also have a lot of people who live in La Jolla who order from their favorite restaurants, which makes delivery services in demand. Not surprisingly, there are at least 40 delivery services or companies who deliver their products to residential homes in our area. How can your company stand out from the competitors? EmbroidMe San Diego's solution is t-shirts with your logo. Here is how we think they will help you.

Customer Friendly

The delivery business is all about customer relations. Your drivers will spend a lot of time interacting with the public, your managers and assistants at the hub will spend a lot of time with people who pick up their packages there, and your sales force will spend a lot of time selling to people. With all that customer contact, you want your employees to present a uniformly cool look.

Improves Accountability

It helps that these t-shirts will make the employee's position and place of business is clear as crystal, too. Customers will recognize who works for you and report which ones made them feel like doing more business with your company and which ones you should fire for annoying people. This level of transparency will keep employees on their toes and models of customer service since, as this Canon article says, improved accountability improves productivity. The employees will feel called upon to own their part in 

the customer service chain and strive to do their best. 

Preserves Clothing

Dealing with packages is dirty work. People in San Diego order a lot of food, gardening equipment, and auto repair stuff, which can wind up on your employees' clothing. People who work for you will be grateful for a shirt dedicated to their job so that they don't soil clothing for other occasions. They will also appreciate having spare shirts around so that they can change into something crisp when, say, a shipment of mulch gets on them. This will keep them looking professional and feeling ready to work all day.

Gives The Right Impression

Logo t-shirts have the right vibe for a delivery company based in San Diego. It reflects our laid-back attitude and commitment to a work-life balance. T-shirts are the ultimate San Diego apparel, being perfect for our warm climate, and a beautiful logo reflects our natural creativity. This makes your company obviously local for people who want to support San Diego's business community, especially since the company making the shirts is local, too.

Spreads Your Fame

Your average person has neighbors, and those neighbors see who is making deliveries to others. When they see your distinctive logo t-shirts on your delivery drivers, their curiosity will be piqued. They will ask who is delivering all that nice stuff so promptly and efficiently to your customer. From there, it is a short step to having new customers for your business. At least, they will think of you when they need your services. Word of mouth is a powerful vehicle for spreading business, so you want to encourage it whenever you can, and a pretty logo t-shirt is a great way to get that word spreading.

The Bottom Line

Delivery companies and companies who deliver their products directly to their customers are in a pretty cut-throat environment, and each company can use an edge. If you think that EmbroidMe San Diego's fine logo t-shirt's can get you that edge, contact us. We have years of experience designing and creating them for businesses and we can't wait to help you out. 

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