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Promotional Marketing Blog - Insider Info

Promotion with Custom T-shirts

// posted by Cam Schultz

Apr 18

The great thing about promotional custom t-shirts is that once they're given out or sold, they keep marketing your product passively for as long as the people continue to wear them. People will often take t-shirts that you hand out, and they will even buy them under many different circumstances as well. Here are a few surprisingly powerful ways you can use shirts to promote your business.

Free T-shirts are Like a Drug

If you can in any way, at any time, convince someone that you will be giving them a t-shirt that can be construed as "free," then this it's hard to overstate the kind of pull this has on people. Even if you do it in a way that's as efficient for your business as possible, it will help. For example, you could make it so that you give out the shirt only when customers decide to sign on to a newsletter or reach a certain milestone in purchases or decide to join some yearly subscription.

If people think that they're getting something for free, they will often go out of their way to make sure that this is what happens.  And then at that point, you have free advertising going forward.


People Go Crazy for Contests

Another way you can give out shirts that won't break the bank and will make it so that you are making the best use of all resources available to you is giving out a shirt in a contest. That way, you get the best of both ends, basically. Giveaways can generate a ton of publicity pretty much regardless of their scale.

Nothing makes people's ears perk up quite as fast as "giveaway contest." It's just baked into human nature. We're hardwired to look for deals. You can share these kinds of contests just about anywhere you want, as well. Or, even better, you can share them absolutely everywhere.  Meaning, you can share them on Twitter, on Snapchat, Facebook, Instagram, and everywhere else that you want, depending on what your product is.

That's one side of it. The other side of it is that once you've spent the money on a shirt to give away, promoting your product or service while doing so, the shirt itself can have your brand logo and message, and it will be a walking billboard from then on out. The more you do this, the more that you'll benefit from it. Plus, everything will synergize because, if you keep doing these contests on a regular basis, both the shirt and the person who received the shirt will end up being a sort of free passive marketer for you.

Plus, this person will likely sing your praises because of their experience. They'll also often talk about the giveaways with their friends and acquaintances, long after the last contest they were involved in is over. This will go round and round and add up to a lot of extra traffic for you.

Don't Forget the Special Events

Another important thing to consider is that you can make shirts specifically for certain events. So, if you're doing something promotional for a particular event your company is running, you can create a shirt to commemorate it, and this can be its own kind of promotion. This helps because people often feel a sense of pride about going to just about anything. Even if it might not seem like people would be highly excited about a particular event, you might be surprised about how those shirts might move and how promotional they can be for the event and for your company both before and after.

For more information about using promotional custom t-shirts to market your business far and wide, please make sure you contact us today.

Apr 11

Vacation Bible School is a great activity that many churches throughout the San Diego area. You want your VBS to stand out and be one that has the kids coming back for more. Incorporating promotional clothing and other items into your VBS theme can be that extra special something that says WOW. Here are some ideas that can help get your started planning now for summer Vacation Bible School fun.

Custom T-shirts

T-shirts are inexpensive and fantastic for all ages. You can customize them with your VBS theme. Most VBS publications have clipart and logos you can purchase and then use on things like t-shirts and we can do that. There are many ways to use promotional t-shirts in your VBS. Each class can have their own color t-shirt. If you divide up into teams your team colors would be a great place to start. You may be on a limited budget and unable to provide shirts for each child consider having them made for the leaders.

Customized products for VBS

Embroidered Shirts

Embroidered shirts, such as polo shirts, are very professional looking. Everyone will know who the staff and teachers are during VBS with customized shirts. The pastor needs one of course. Providing the teachers with personalized shirts will make them feel special and provide a sense of unity.

Customized Hats

Hats can be just plain fun and everyone likes them. They can be used in so many ways during VBS. Personalized embroidered hats can be used in place of t-shirts to mark teams, classes or other groups. Leaders can have one type of customized hats and kids another. Hats can be used to pin awards on as well. Let the kids work towards earning a hat embroidered with their name. It makes for one awesome prize. You can use hats to identify staff too. We can put names, position, or logos on a hat. Whatever is needed to meet your Vacation Bible School needs.

Customized Fun

Whatever your VBS theme - from space to the jungle - having customized items on hand to enhance the theme is always fun. Coordinating pencils with your church's name or the VBS theme printed on them is one idea. Kids love this type of thing. Plastic cups with your information are a great way to add to your VBS and have your church's name in the home long after VBS is over.

Custom printed bags are a great way to keep kids organized during the week. They can use them to carry their Bible, activity sheets and whatever they make back and forth. No loose papers lying around the church. Have bigger bags custom printed with the theme name and the teacher's name and help them to stay organized as well.

Awards & Prizes

Last but not least any of these items would make great prizes. Roll up t-shirts and put a rubber band around them and toss them into the crowd. Fill a cup with candy or other small goodies and hand out with participation certificates on the last day. Pass out pencils one day for attending or bringing a friend. Offer a customized, personalized shirt as a prize for the boy and girl with the most points as an award. Small things like pencils, bookmarks, and rubber balls make great game prizes as well. Oh, while we are thinking about it customized bandanas are great for keeping teams on track!

Start Your VBS With A Bang!

No matter what your Vacation Bible School theme or your church's size promotional clothing and customized products can add spark and delight. We will be happy to meet with you and determine your needs and help work within your budget. Give us a call today. Stand out this year with a bang amongst all the VBS activities taking place in San Diego.