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Promotional Marketing Blog - Insider Info

Jun 28

While visibility is nice for any organization, it's an essential part of your mission when you're running a neighborhood watch group. Neighborhood watch groups are one of the most effective ways to reduce crime, and they have many other important benefits for a community. Promotional clothing and other products can be part of that success by giving you more visibility.

Speaking of success, San Diego has an especially impressive record. The San Diego City Council reports that there are more than 50 neighborhood watch groups in our area, and many news sources confirm that San Diego's crime rate is the lowest it has been in nearly 50 years, partly due to close ties between local authorities and community members.

If you want to get involved, here are some suggestions for buying and using promotional products, and other aspects of starting and maintaining a neighborhood watch group.

watch group promotional clothing custom

How to Use Promotional Clothing: You might want to purchase a variety of items including t-shirts and hats in both adult and children's sizes. Your individual mix may depend on what's popular and useful in your neighborhood. For example, if you're in one of the more pedestrian friendly areas in San Diego you might get hats or shirts for volunteers doing neighborhood walks. If you expect to do a lot of graffiti paint outs and clean-up events, you may prefer an ample supply of custom scrubs so people won't mind getting messy. Depending on your activities, it may also be appropriate to have logo goods available in English, Spanish, and other languages to make a positive and inclusive statement. Whatever happens, you'll have plenty of opportunities to use and display your clothing at your own meetings, block parties, and service projects, as well as recruitment and educational activities done in partnership with other neighborhood organizations.

How to Pay for Your Promotional Clothing: Local employers and small businesses may be willing to help cover expenses for many things including logo goods, especially if you offer them recognition for their contribution. That way you may be able to provide free items to motivate and thank your volunteers. You may also want to consider charging membership fees or selling promotional items to raise funds. In addition, you can find many helpful examples online of how other neighborhood watch groups are raising funds from traditional rummage sales to Go Fund Me campaigns. While fundraising isn't necessary, it may enable your group to be more active and accomplish more.

Online Presence: Naturally, many neighborhood watch groups have websites, Facebook pages or some other online presence these days. In addition to recruiting volunteers and offering your logo goods for sale, you can provide safety information and reminders about issues like keeping your alarm system turned on and being especially vigilant during the holidays.

Other Benefits: While security may be the first thing that comes to mind when you think about a neighborhood watch group, the benefits extend much further. The greatest value may be in helping people to get to know their neighbors and feel connected. In addition to reducing burglaries, neighborhood watches can provide designated block parents and safe houses for local children, help lost pets find their way home, and provide a head start for organizing and responding to other crisis situations like natural disasters and medical issues. When you or a neighbor wear your logo products you could be sending an important message about how to find someone trained and available to help in an emergency.

At EmbroidMe San Diego, we are happy to assist you with any branded apparel or promotional items you and your neighborhood watch will need. Contact us today to discuss how you can use logo goods to raise awareness and promote your cause.

Jun 14

While all promotional clothing is valuable, some types of promotional clothing will work particularly well. Sometimes, companies just need to emphasize specific types of clothes, and they'll get a better reaction from the people who receive the promotional clothing. 

Promotional Clothing for Every Season

Many different types of promotional clothing will only be appropriate during certain seasons. 

stylish custom promotional clothing

Promotional clothing that can be worn in nearly all kinds of weather will be particularly popular. 

Customers have consistently favored clothes like these. For instance, many people will automatically purchase clothes that have built-in layers, because they'll think that they're getting a good deal.

These people will also know that they can get a lot of use out of clothes like this. Styles like this will be especially appealing to today's customers, who are interested in saving money and sustainable clothing design.

Promotional 3-in-1 jackets should be very successful as promotional clothing. People who get 3-in-1 jackets that they like will often wear them for most of the year, which is possible with outerwear like this. 

It should also be noted that promotional clothing should be more effective if it's practical for people to wear for most of the year. It means that people will spend even more time subtly displaying advertising the company's logo. This is something that all companies should keep in mind. 

Sensible Fashion

Some companies might think that people who care more about looking a certain way won't care about the versatility of a particular item of clothing. In fact, the opposite is sometimes true.

People who develop their own style will often wear clothes connected with that style all year. For instance, people who enjoy plaid flannel shirts will sometimes wear them even when it's warm outside. They'll love finding clothes associated with their chosen style that won't be impractical for them to wear whenever they want. 

Of course, people who don't particularly care about wearing any specific style will still love versatile clothes like 3-in-1 jackets. Many of these people favor clothing that's considered sensible, and 3-in-1 jackets certainly fall into that category. 

Companies should try to get a sense of the 3-in-1 jacket styles that are available. If they create promotional clothing like this, it should be loved by their audience members all year, regardless of how concerned they are with fashion in general.  

Popular Modern Clothing Styles

Companies that want to offer the most valuable promotional clothing should pay attention to modern fashion trends. For instance, clothes that have more of a vintage or traditional look have been everywhere for a while now. Lots of traditional clothing was appropriate for a wide range of different seasons, making it very sensible for most people, and making it efficient as promotional clothing.

Promotional clothing that has a very classic vibe to it, even if that effect is very subtle, should be very well-received by today's customers. Many modern fashion customers like large sweaters and turtlenecks, which were just as trendy late in the twentieth century.

They also like elegant shirts that have something of a tailored look to them. Vintage clothing from many time periods is in style today, and promotional clothing that takes advantage of these trends in some way should really be loved. 

Many companies should also be happy to note that promotional clothing is becoming trendy in its own right today. Shirts that feature graphics and logos have always been popular, but clothing like this is being much more heavily emphasized in modern fashion.

Companies can display their logos very prominently on their promotional clothing today since it's the sort of thing that many modern fashion consumers like. They want their clothing to be distinctive. A shirt with a logo can be more interesting than a shirt that's completely unadorned. Many modern fashion consumers will wear promotional clothing very enthusiastically, making it even more effective in the process. 

Contact us to investigate these products further.