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Promotional Marketing Blog - Insider Info

Jul 26

What do you wear at weight loss camp? If you run a fitness camp, chances are many of your guests spend much of their stay wearing t-shirts, so how about getting custom t-shirt printing to help make their experience more special while you promote your resort? Here are some of the advantages of getting your own custom t-shirts along with creative ways to use them.

Build Team Spirit: One reason that weight loss camps are so popular is that they offer social support. Wearing the same clothing is one simple way to send the message that everyone is on the same team so your guests can start getting to know each other, and find ways to help everyone to reach their weight loss and fitness goals.

custom tshirts for your weight loss camp

Fight Stigma: It's no secret that being overweight or obese sometimes exposes people to discrimination or other negative treatment. The stigma of needing to lose weight can actually become a barrier to taking pounds off. Your custom printed t-shirts could help to change people's thinking so they can become proud of making the decision to do something to improve their lives and their health. Maybe you'll want to print funny or inspiring fitness slogans on your shirt, along with your name and logo.

Be Practical: On top of everything else, providing t-shirts to your guests just makes sense. They're going to want something comfortable to wear for their workout sessions and maybe for sleeping. Plus, if their days are packed with planned activities from breakfast to bedtime, they're not going to have much time to spend thinking about what to wear.

Encourage Follow Up: Fortunately, many of today's best health spas are far more focused on encouraging long-term lifestyle changes instead of aiming for rapid weight loss that may not be sustainable. When your guests return home with their t-shirts, they'll have a tangible reminder of all their hard work and valuable accomplishments. That simple memento may help them to maintain their motivation to eat healthy and exercise regularly. If they choose to stay friends with the other guests they met during their camp days, they can even wear their shirts when they get together for formal or informal reunions.

How can you present and use your t-shirts? Maybe you'll want to give each a guest a welcome packet when they check in that includes their shirt and any additional gifts, along with all the materials and supplies they'll need for their stay. If you're offering a more luxurious package you might even provide a full wardrobe. Consider filling a basket in their bedroom each evening with everything they'll need in the morning including their t-shirt and other workout wear for the day, the daily schedule and menu, and any educational handouts.

In addition, those t-shirts are perfect for photo opportunities when you're taking pictures for your website or your guests want a shot of themselves and their new workout buddies to post on their Facebook page or Instagram. You could also decorate your lobby with group photos of each graduating class so each batch of new arrivals will see that they can do it too.

While losing pounds and wearing smaller-sized clothing is not the only way to measure your fitness, it can be one of the most noticeable pleasures of losing weight. You might want to let your guests know that you're happy to accept their original t-shirt back if they need to trade it in for something smaller when they leave.

EmbroidMe San Diego is your promotional marketing partner. Contact us for quality products and creative ideas that can help you to attract attention, and grow your business.

Logo T-shirts Promote Your Podcast

// posted by Cam Schultz

Jul 12

If you recently started a podcast, you have stiff competition. Podcasts are proliferating on the internet, and they fill every niche. How many active podcasts exist is hard to estimate, but there are an uncountable number of them listed on iTunes, even if you are only looking in the history category. And that does not include the local ones like the ones stationed here in San Diego. The university has class lessons broadcast on a podcast, and there is a local podcast that covers the San Diego lifestyle beat. 

   Your new podcast does not have to go unheard, however. One good way to make your podcast stand out is to give or sell to your listeners custom designed logo t-shirts. These are wearable works of art with your podcasts name on it which may very well give your show the boost it needs.

promote your podcast

Classic Swag For The Digital Age

    While Southern California can be full of high-tech attractions, the classics are still beloved here. T-shirts with screen printed logos go back to the 1960's, and they are ingrained in our culture as a form of personal expression. Giving t-shirts to your subscribers, whether you offer them as free swag at a podcasting convention, offer them on sale as part of your show, or give them to donors, is part of a grand tradition that your podcast listeners will want to join. Besides, this could be audio's second Golden Age, so hearkening back to an earlier tradition makes thematic sense.

Mobile Promotion

   San Diego's warm climate and beach-life attitude make t-shirts the apparel of choice for many activities. Why shouldn't your subscribers sport your logo t-shirt while they are at it? They will spread the name and theme of your podcast everywhere while they go grocery shopping, do their banking, or work in the community garden. At the very least, it will make your logo familiar enough to anyone looking for a new podcast so that they might give you a listen, just to see why that person they saw was wearing the same logo. Familiarity makes your podcast safe to try in the minds of the searchers.

   In the best case scenario, people ask the wearer of the shirt about the logo, and your loyal listener gets to talk up your show. Subscribers can make the best pitch to potential listeners, too: they know what interests the other person and they are not directly affiliated with you. This makes them a sort of user social proof: their enthusiasm proves that other people like this podcast, which encourages people to try it out. This sort of user recommendation is a powerful way to recruit new listeners, according to TechCrunch.

Reward Your Donors

   There is a running joke on one popular podcast about what the host will give donors, from beer to a wild boat trip. This reflects the need of anyone with a podcast to give their donors something valuable for their contributions. Logo t-shirts fill this niche nicely, especially in the San Diego market, where t-shirts are guaranteed to be both decorative and practical. Beautiful t-shirts with your catchphrase and logo screen printed or embroidered on it will make a $5 donor feel like part of the in-crowd. More practically, it will encourage more giving. These shirts act as a tangible acknowledgment of your listeners support that will inspire gratitude in them, which study from Berkeley has shown will make them more receptive to giving at your next big drive.

    While podcasts are high-tech, their promotion should include the classics. If you want to spread the word about your show with t-shirts, contact us. We are experts in creating logos and designs, so let our art compliment and promote yours.