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Promotional Marketing Blog - Insider Info

Packaging Makes Perfect

// posted by Cam Schultz

Feb 16

It has been said:

"A good example has twice the value of good advice."

So here ya' go...3 examples how custom packaging makes your logo product stand up and shout "We're different! We're special! And we care about you!"

custom-water-bottle-holder-packagingA Custom Bag Turns a Nice Handout Into a Stellar Gift

This type of bottle (pictured at right) is stylish, useful, and super hot right now. Definitely a good choice for many promotional gifting situations. But maybe you're not excited yet? Add a custom printed microfiber drawstring bag, and get the wow factor you're going for. Hubba hubba!

Box Mine Up and Make it a Double

custom-packaging

Want to make an even bigger impression? Instead of a single bottle, make it a set, and add a gift box. Now opening this thing becomes an *event*!

At EmbroidMe (soon to be known as Fully Promoted) we offer these types of box sets, custom printed drawstring bags, and even completely custom created containers.

 

 

 

custom-book-boxesWhen a Box Isn't a Box

And here's something a little different: a box that looks like a book. The front and back cover and spine of the 'book' are custom printed with your artwork. When the recipient opens the 'book,' your gift - here the sunglasses - and printed collateral are packed inside. What a fun surprise!

Need more ideas? Contact us! Let's schedule a meeting to discuss your marketing needs. We will personalize a program for you and your budget.

Feb 09

Here's the scoop on Moleskine journals:

Their customizable journals come in a variety of different sizes, bindings, and type and amount of paper. Now that can seem a little daunting so let's narrow down the field of possibilities to come up with some meaningful options. At the low end, there are small, soft cover journals with fewer sheets of paper, and at the higher end are large, hard-bound journals with more sheets of paper. There are also premium offerings like journals that are 'smart' (written entries are automatically converted to digital format - these are ~$200) as well as gift sets of the 'regular' types of journals.

Here are the main parameters to consider:

Size:

  • Pocket size 3.5" x 5.5"

  • Large 5" x 8.25"

  • XL 7.5" x 10"

  • XXL 8.5" x 11"

Type of paper:

  • Ruled lines - all styles are available with ruled paper.

A few also have the option of...

  • Blank

  • Graph paper (squares)

  • Dots (on a grid)

Cover/Binding:

Hardcover (traditional) vs softcover (more economical)

Color:

Most of the journals come in neutral colors - black is the most common, several also in navy, tan, and a few styles are available in several colors. If there is a strong preference for a specific color, say, red, we need to know that.

Here are a few popular options:

Pocket sized hard cover - 3.5" x 5.5" - 192 pages (96 ruled sheets) - ITEM #40710 - available in black or white, with the logo done in color or as a foil stamp, or debossed. ~$16 Expandable inner pocket on back cover.Moleskine-hard-cover

 hard-cover-journal

pocket-sized-hard-cover

The large size hard cover - 5" x 8.25" - ITEM #48060 is most popular. It looks like the above - similar parameters but 240 pages (120 sheets) - and comes in several colors for ~$22

 hard-cover-colour-options

large-sized-hard-cover

The journals can be dressed up considerably by replacing the Moleskine band with a custom band ($2.25) featuring the customer's artwork, a picture of their building, campus, or a group photo. Here are some examples.

custom-journal-coversMoleskine-custom-covers

The inside cover can also be custom printed on some styles:

custom-inside-cover

Moleskines come individually shrink wrapped by default (which looks pretty nice 'as is'), or you can add a gift box for $4. Can further add value by pairing with a Moleskine pen ($12) which is designed specifically to click onto the side of the hardcover journals.

Moleskine-gift-box

This 'Writer's Gift Set' packages a large notebook and a pocket-sized hardcover together in a gift box ~$36

writer-gift-set

At the more economical end of the spectrum are the softcover journals.

Large size soft cover - 5" x 8.25" - ITEM #40065 is the more popular of the soft covers - 80 pages (40 ruled sheets) - available in several colors, with the logo done in color or as a foil stamp. Flap pocket on inside back cover. ~$8.255-1-soft-cover-designMoleskine-soft-cover

soft-cover-journal

 Moleskine-journal-colours

Questions? Contact us! Not all styles are available in all sizes, with all types of paper, but if we can help you narrow down what's of interest, we can get more specific on pricing for the quantity, size, and features you're interested in. Looking for a more economical price range? Ask us about our non-name brand journals! We're happy to help!

Feb 02

custom-embriodered-hatsHats off to our custom embroidered hats!

Our cheer may be a bit redundant (and it doesn't rhyme) but it's heartfelt. Why?

From the boardroom to the back nine, hats work your brand. And boost morale. And ballyhoo accomplishments. In the past few months, our clients have ordered hats for a wide variety of reasons, including:

  • Fundraisers
  • Support for Athletic Booster Programs
  • New product launches
  • Keeping 401K enrollment periods "top" of mind
  • Safety initiatives
  • Sales contests

And while custom embroidered hats work as well for non-profit organizations as they do for for-profit companies, we'd like to point out an important point our corporate clients often consider in choosing whether their promotions will feature a hat, or say, a t-shirt, custom-printed towel, or other item:

Hats can buck the dress code.

Hats Are a Top Visibility Item

top-choice-embroidered-hatsIf your company has a buttoned-down demeanor, handing out t-shirts is sort of ... confusing. Can you wear it to the office? How about on casual Friday? Hm. Those t-shirts just might end up being worn only when your recipients are mowing the lawn, or walking the dog.

A hat, on the other hand (or more appropriately, on the head) is likely to offer better visibility. It can add a sporty touch to a well-ironed outfit, sit jauntily on a desk or cabinet top, even rep your brand while hanging on a coat rack.

And when it comes to custom embroidered hats, we're not limited to the familiar baseball style. All of our hats are high-quality, long-wearing types. And you have options, including branded visors, sun, bucket, and outback full-brim hats, providing excellent sun protection, as well as fleece and beanie styles.

To learn more about how high quality custom embroidered hats can give your company the top-notch visibility you want, contact us.

What Makes a Great Employee Uniform?

// posted by Cam Schultz

Jan 26

Dress code is something that every employer has to address at some point. Whether you're having issues with the comfort, style, and function of your current uniforms, or experiencing challenges associated with employee's inappropriate clothing choices, we're here to help. Especially in places where most of the staff are expected to deal with customers, we're experienced at helping you create an employee uniform that is comfortable, durable, and even stain and wrinkle resistant, so you can stop worrying about what people are wearing to work, and focus on the important business of taking care of your customers.

The question is how to design a uniform for your staff that your employees actually won't mind wearing. We've all heard the stories and seen a few real-life examples of work uniforms gone wrong and no one wants to accidentally make their employees look goofy or uncomfortable. To help you design the perfect uniform, we've put together a few notes.

Comfortable and Practical

The first and most important factor when choosing the aspects of your employee's future uniforms is comfort and practicality. Ideally, the uniforms will serve in the work environment even better than clothes brought from home. This means that the clothing needs to be flexible, breathable, and reasonably soft. It should also reflect the temperature and hazard level of your workspace. Make sure that you have the right thickness of fabric and length of sleeve to keep your staff both comfortable and safe. Do you need breathable fabrics, fade-resistant material, or stain and wrinkle-resistant treatments?

Employee Uniforms                                                                                                         

Modest and Flattering

The second purpose of an employee uniform is to bring down instances of inappropriate dress like short skirts or "fashion don'ts" that make the company look bad. to avoid these possibilities entirely, your uniform shirts must be both modest and flattering. Even if your staff is valued to a certain extent on their attractiveness, as with wait staff in many venues, it's still important that the uniform shirts be 100% "safe for work" in any business casual environment and contribute to the employee's dignity and respectability in the eyes of the customers.

On the flip-side of this, your uniform shirts also need to not make your employees look like clowns. Be careful about very bright colors and remember to favor colors and styles that flatter most skin tones and body shapes. This way, your staff will be able to look professional and serious while wearing the uniform on the job.

Team Color-Coded

It's hard to realize just how important colors are to the human psyche until you see it in person. One of the biggest slow-downs for most retail and service venues occurs when customers approach the wrong associate. We suggest subtly altering the colors from one team to the next. If your cashiers wear sky blue, your managers wear dark blue, and your service help personnel wear teal, customers will learn to spot the shirt color of the service they need. This is also quite useful for coordinating team efforts simply because you can sort people visually in an instant by shirt color. Choose the colors for your employee uniforms strategically and the organization benefits will create themselves.

Names and Logos

Finally, nothing makes an employee feel more like part of the team like a personally embroidered shirt. Start with the company emblem and if your team likes the shirts, consider making each of them a week's-worth set with their own names embroidered on the front pockets instead of name tags. This is not only a great way to incentivize your employees to enjoy their uniforms, it' also creates a greater sense of respect and permanence between the staff members and customers.

Building the right uniform for your team is a challenging task but it's far from impossible. Here at EmbroidMe, we can handle all your custom uniform needs from embroidered safety hats to branded water bottles to keep the team hydrated. Most of all, we love to make comfortable, functional work shirts with your logo and employee names embroidered wherever you want. For more employee uniform tips or to design your own custom team uniforms through our services, contact us today!


Jan 19

This is the perfect time of year for homeschool groups to get out into the world, make a difference, and learn something new. Whether your group is looking to sing for the elderly at a local nursing home, volunteer at a soup kitchen, or decorate trees for the nearby children's hospital, your students are sure to find the experience very fulfilling.

That said, none of those great experiences could happen without the adults in charge. After all, they are the ones doing all of the scheduling and driving. They are also the ones deciding what the kids will wear, something they may have thought very little about in the past. However, it might be something to put some thought into.

While most homeschool groups would probably stick to street clothes for gatherings such as these, there is something to be said for putting the students in matching custom printed t-shirts. Here are 3 great reasons to order custom t-shirts for you homeschool group this winter.

custom-printed-t-shirtsComradery

One of the most important jobs of a homeschool group is to bring kids together to learn team work and socialize with peers. By purchasing custom t-shirts for your group, you instill a sense of comradery amongst the members that may not have been there otherwise. The shirts help the group feel like a team, and that can go a long way in encouraging young people to cooperate with one another. 

Easy to Spot

Heading out into a public place with a large group of kids can be stressful for the adults in charge. After all, losing a child would be a terrible thing. Fortunately, matching shirts can help solve this problem by making it easy to spot a stray student should anyone wander away. 

Put Together Appearance

custom-t-shirts-for-homeschool-volunteeringMatching t-shirts help give your group a professional appearance that is sure to put managers and event organizers at ease. This put together appearance gives the perfect first impression no matter where you plan on taking your group.

Ready to order your custom t-shirts? We'd love to help! Please contact us here at EmbroidMe San Diego today.

Jan 12

Gifts for Employees 

Employers have many reasons for gifting employees with promotional clothing. Whether celebrating company milestones, kicking off new initiatives, promoting brand awareness, encouraging staff to volunteer in the community, or promoting a positive culture at work, employers often give workers some kind of gift of promotional clothing as part of the celebration.

employee-promotional-clothing

Promoting the Company 

Promotional clothing tends to be a popular gift, especially when it's a quality piece of apparel that can be worn more than just in the workplace. If you want the apparel to see longer use, make sure it's a nice enough item that people will want to wear it after the obligatory group photo has been taken. Of course the big group photos with everybody wearing the same shirt are fun (and great for promoting your company), but you'll get more promotional value if people wear their logo apparel longer -- wearing their company tshirt at the gym, or throwing on their branded fleece to go to the supermarket. Why not let your people subtly promote the company to their friends and acquaintances while they're socializing and on the weekends? 

The Right Balance

A promotional shirt, jacket or hat is relatively straightforward to order, easy to distribute, well received, long lasting, and provides clear marketing benefit. The IRS even recognizes branded apparel as a tax-deductible business marketing expense! But don't wait until the end of your fiscal year to order. Plan on several different pieces throughout the year, and your employees will always have something new and fresh to present to the world, helping to keep your company top of mind and building brand awareness in the community. Contact us to learn more about how to select the right promotional clothing.

Jan 05

custom-work-shirtsThe new year is here. Why not start 2018 off right by changing things up around your place of business? Creating a professional dress code for your staff can have a profound effect on how smoothly your business runs, and custom work shirts are the perfect addition to any dress code. 

Wondering how custom work shirts could change the efficiency of your business is 2018? There are actually multiple ways your employee dress code can play into this.

Reign in Employee Focus — Employees who are distracted by what fellow staff members are wearing are less likely to be productive in the office or on the floor. Additionally, an employee who must carefully choose his or her outfit before heading to work is more likely to show up late. You can remove these problems by insisting every staff member wear the same custom work shirt.

Create a Sense of Unity — By requiring that your entire staff wear the same shirt, you can instill a sense of unity amongst your employees. This in turn promotes good teamwork, something that is crucial in many lines of business.

Increase Customer Satisfaction — Staff unity and focused employees are two things customers will notice the minute they begin interacting with your staff. Additionally, they will take note of the professionalism of the employees' clothing. Because of these things, and because a custom work uniform makes spotting employees much easier for the customer, you will likely see an increase in customer satisfaction after making the switch to custom work shirts.

There you have it: three very good reasons to order your custom shirts today and start the 2018 business year off on the right foot. Contact us right away to learn more about our offerings.

Dec 29

custom-calendarsTHEY GET LOOKED AT - 76% of consumers who own calendars say they post them prominently in their homes or offices.

THEY GET USED - 50% of people have NEVER used the calendar function on their cell phone.

A YEAR'S WORTH OF BRANDING - On average, consumers report displaying their calendar for a full 12 months. Viewing the calendar 5 to 10 times per day, they can recall the advertiser's name on their calendar.

MADE IN USA - Promotional calendars are typically printed in the USA, and 53% of consumers have a more favorable opinion of the advertiser when the product they are given is American made.

MAKES A GREAT GIFT - 82% of recipients enjoy getting a calendar as a gift. 60% report they would purchase a calendar if they were not given one.

APPRECIATED - 75% of calendar recipients do business with the company they received the calendar from, and plan to continue doing business with them.

COST EFFECTIVE - The cost of advertising is spread over 365 days of use - that's less than a penny a day! 

How to Order Promotional Calendars

Calendars are a terrific promotional product to hand out around the holidays. They keep working hard long after you've handed them out - reminding people of your business every time they refer to their calendar over the next 12 months. It's easy to order.

Pick a Type and Size

Many types and configurations of calendars are available. The typical promotional calendar is a full size wall calendar that comes pre-printed with full color stock photos (a different one for each month of the year) and has a flap at the bottom where your logo, address, and phone number are imprinted. There are smaller sizes and different configurations available. For example, one of my most loyal calendar customers is a one-man lawn service that buys tiny calendars made for the visor of an automobile. He says his customers love them! Calendars can also be incorporated into other types of promotional products. For example, a calendar can be printed on magnets, rulers, mousepads, desk pads, in a journal, a planner or other type of promotional office accessory. But if you need a place to start, you can't go wrong with a classic wall calendar.

Pick Your Theme

Calendars come in many themes - the most popular feature photos of beaches, cars, beautiful views, exotic travel destinations, golf courses, food, wildlife, and yes, even ladies in swimsuits. You might pick a theme that relates to your business, or just choose something that people like to look at. Whether you favor Norman Rockwell paintings, inspirational Bible quotes, or pictures of wine country, there is a stock calendar that's just right for you.

Add Your Imprint

There is plenty of space in the tab at the bottom of the calendar to add your business name and contact info. It's most economical to print all your info in one color, but full color only costs a little extra. 


That's it! Plan to spend $350-$400 dollars for 150 full size wall calendars, and give them to the people that send you the most business. That's less than a penny a day to stay in front of 150 of your best customers -or referral partners- all year long. Feel free to contact us for more information!

Dec 22

custom-embroidery-for-the-holidaysThe holidays are here, and that means it's time to start thinking about what you will give your loved ones to show how much you care about them. This can be a difficult task, especially if the people you love already seem to have everything they could possibly want or need. In these situations, it is usually best to find a gift that's both useful and unique.

Finding that perfect combination can sometimes feel impossible. Many people turn to crafting in order to ensure their gifts are truly unique, but this isn't possible for everybody. After all, most of us have jobs, kids, and other commitments that keep us from crafting for hours on end.

If this sounds like you, you may want to look into incorporating custom embroidery into your holiday gifts this year. Custom embroidery allows you to add that special, personal touch to your gifts without requiring that you invest large amounts of time. Best of all, custom embroidery can be added to a wide variety of items.

Here are some of our favorite embroidered gift ideas that we know your family and friends will love:

holiday-embroideryBags — Everyone has something to carry. Whether you're friends with a bookworm in need of the perfect library bag or an athlete who needs something to carry all their gear, a custom bag is an excellent gift option. 

Towels — Custom towels look great in any bathroom. Have towels embroidered with initials or add a favorite quote or saying. No matter what special touch you use, your loved one is sure to appreciate the thought, and the practical nature of the gift.

Hats — If you have a family member who spends a lot of time in the sun, he or she may appreciate a new embroidered cap or hat. Have the headwear embroidered with a favorite saying or add an image you know they will love. This is a great option because it shows you care about your loved one's health and safety.

Of course, these are just some of the awesome custom embroidered gift options we offer. Have something else in mind? We can probably help. Contact us today to chat about your gift needs.

Custom Shirts for Holiday Fundraisers

// posted by Cam Schultz

Dec 15

The holiday season is a time of giving—a time to help out neighbors and friends and offer a leg up to those in need. This means there are a large number of fundraisers happening this time of year.

If you are in charge of organizing such an event, you may be wondering how you are going to meet your fundraising goals. On the other hand, you might be pretty confident you will meet your goals, but unsure of how to spread the word about your organization and event. No matter your concerns, the solution could be to order custom event shirts.

custom-holiday-fundraiser-shirtsHow can a bunch of t-shirts help solve your fundraising problems? The list below gives three examples of what custom shirts can do for you and your function.

Make Money — If you aren't sure your event is going to bring in all the funds your organization would like it to, you can actually bring in some more money by having custom t-shirts made. These can be sold to attendees in order to increase profits.

Spread Awareness — Besides helping your organization make enough money to give to those in need, custom shirts will also help raise awareness about your organization. In fact, by selling your shirts in advance, you could even help spread the word about your fundraiser, something that could potentially raise attendance and therefore more funds.

custom-shirtsDress and Unite Volunteers — We all know that volunteers are at the heart of most charitable events. Why not make your volunteers stand out and give them a sense of unity by offering each one a custom shirt in a special color? For instance, if your event attendees are able to purchase red shirts, you could hand your volunteers exclusive green shirts.

These are all great reasons to order custom shirts for your holiday fundraising event. However, they are not the only reasons to do so. Because there are so many reasons to order shirts, we highly recommend considering this option.

Do you have questions about how to begin? We'd love to talk. Please contact us for more information.

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