Rss Feed

Promotional Marketing Blog - Insider Info

Sep 29

promotional-clothingEvery marketplace has become a global marketplace. With so much competition from large, multinational companies as well as ecommerce, every local business has to set itself apart to gain a customer base.

Build Your Brand With Promotional Clothing

For every local business, having a definable brand is vital. With promotional clothing, you can get your logo, motto and other aspects of your brand out there in front of the public. Everyone loves getting something for free, and giving away promotional t-shirts, hats and other items ensures that people in the community will get them and wear them.

The persona of your brand, its attitude and philosophy, should be evident from the clothing you design. Whether your business promotes fun, business solutions, a helpful service or anything else, make that evident in the words and images you choose for your custom clothing.

The Power of Word of Mouth

Getting word of mouth in the community is one of the biggest goals for local businesses. Promotional clothing is an easy way to get tongues wagging and eyes on your business' name. It isn't just the people who wear that clothing that will learn about your business. When people wear your clothing around town, you can expect the eyes of the public to be on those items. They'll find out who you are, what you do and why they should come to you for their purchasing needs.

Promotional clothing is a one-time investment that continues paying off indefinitely. People will continue to wear the clothing over time, and new people will see those items each time they're worn. They keep marketing long-term, and you keep reaping the benefits.

For customized promotional clothing that builds your brand and your word of mouth, contact us.

Custom Screenprinted Tshirts are Perfect

// posted by Cam Schultz

Sep 15

Screenprinting offers much flexibility when it comes to decorating tshirts. As long as you are ordering in bulk and your designs have only a few colors, screen printing is likely the perfect way of putting your design on a shirt. Printing doesn't cost any more whether it is a small left chest pocket-sized print, or spread full width across the front of the shirt. So take advantage of the extra imprint area that is available at no additional cost, and make your message stand out!

custom-printed-shirtsCustom printed t-shirts are always popular and some are even collectors items. Marathons, volunteer programs, schools and summer camps are just a few examples of organizations that might want to have their logo and other relative information printed on t-shirts. Depending to the situation, some of these t-shirts might actually become collectible. If you print a new tshirt every year, consider incorporating the date into the design, and have a different design each year. Your regulars will take pride in having a historical collection of souvenir tshirts.

Screen-printed t-shirts don't have to be old to be valuable, whether in actual worth or sentimental value. Who wouldn't love to have a screen printed t-shirt with all the members of their graduating class grinning out from it? These too would be of added value if they were custom signed by one's fellow classmates. And what rock music fanatic wouldn't like to get their hands on t-shirts from the original Woodstock gathering? What about Janice Joplin or Steppenwolf t-shirts signed by the artists themselves?

Does your organization have an event coming up that could benefit from customized screen printed t-shirts? Perhaps you are organizing a race to benefit breast cancer research. Maybe you are considering a free spay and neuter clinic for the pets of socio-economically disadvantaged families. Design an appropriate logo (inclusive of contact details and scheduling) and sell the t-shirts both before and during the events. You might be surprised at how much money you can generate for the cause.

Have any questions? Need help coming up with a design for your t-shirts? Contact us. We are here to meet all of your screen printing needs.

Sep 08

custom-water-bottlesFundraising is the ideal way to capture the hearts and minds of supporters, both new and old. Although many tools go into building a successful fundraising campaign, often the most effective ones are also the simplest to create. Personalized promotional gifts such as a fundraiser water bottle can greatly boost your team's morale and camaraderie.

Eye-Catching Color Scheme

From "Breast Cancer Awareness" to "The Red Cross," nearly every life-changing campaign has a unique and memorable aesthetic. Regardless of what your fundraiser is promoting, look for a specific design or color palette to help visually drive your message. Designing a custom water bottle with this special color scheme or logo is an easy way to place your message and purpose in the hands of your supporters. Whenever they look at the bottle's signature color and design, your fundraising message will instantly come to their mind.

Signature Message

In addition to a trademark color palette, create a simple slogan or catchy message to summarize your fundraising project or special cause. Try to keep your message short and concise with powerful, concrete words. Acronyms and memorable quotes are also effective slogan material. Use this simple message throughout your entire fundraising campaign. Signs, t-shirts, and other personalized memorabilia are all great ways to keep your message at the forefront of your supporters' minds.

A Picture Tells a Thousands Words

Even if your fundraiser doesn't have a specific color scheme or slogan, pictures are still a powerful way to share your message and spread awareness. Pictures and logos have the potential to evoke a huge amount of emotion and excitement. Take plenty of pictures before, during, and after your fundraiser to capture the memories and emotion of your cause. A unique, eye-catching logo is also a great way to visually impact your supporters.

Anytime is the perfect time to launch a new fundraiser. Whatever cause you're working to support, be sure you have all the creative tools and plans needed to drive your message home. For more information on designing costume water bottles or other promotional merchandise, please contact us today.

Custom Embroidered Bags for Dancers

// posted by Cam Schultz

Sep 01


If you are a dance studio owner, you probably already know the importance of a good dance bag. A quality dance bag is necessary, and an accessory that a dancer is rarely seen without. Therefore, it is imperative that every dancer invest in a bag that works well and looks fabulous.

Here at EmbroidMe San Diego, we offer quality bags and custom embroidery to make those bags look amazing. We believe our bags are the perfect product for dance studios to sell to students for a variety of reasons.

So why should your studio consider our bags? We'll tell you:

Quality Means Durability

As mentioned above, our bags are high-quality. This means that every bag we sell is durable and made to last. For dancers who are lugging several pair of shoes around multiple times a week, this is incredibly important.

Embroidery Holds Up Well

Let's face it, dance bags see a lot of abuse. They get tossed in the backs of cars, shoved into lockers or cubbies, and toted all over town for performances and events. Fortunately, embroidery holds up quite well to this abuse, and won't begin to peel or crack the way other types of adornment typically do.


Custom Bags Look Professional

We all want our studio to look presentable when we head out to competitions and workshops. Custom-embroidered bags help you create a professional appearance for your school by showing that you are an organized and well-put-together team.

If you'd like to learn more about EmbroidMe San Diego and our wonderful custom bag options, please contact us today! We also offer embroidered jackets for dance teams...and t-shirts...and headbands. Let us know what you need - we'll be here for you.

Aug 25

So you run a business and are considering investing in promotional products for the first time? Great! There are countless benefits associated with incorporating promotional products into your business operations, including a stronger brand identity, more engaged relationships with your employees and clients, and the opportunity to have free, "walking" advertisements working for you 24/7. To reap all those benefits, make sure your product choices are:

  1. promo-products-for-your-businessProfessionally Designed: Use the help of our experts to adapt your logo for use on each selected product, to make it your own. We're not looking to change your logo of course, just to make the best possible presentation on your selected product. And if your logo can't be displayed to best effect on the product you've got your heart set on, well we'll tell you that, and work through the problem together. Think about it this way...if you claimed to be an experienced, professional actor but showed up with amateur head shots, you would have a hard time convincing people that was true. The same holds for businesses shat show up with slapdash looking marketing materials (and promotional products definitely *should* be a part of your marketing mix.)

  2. Something People Want: The bottom line is that if nobody wants what you're giving away, your promotion is going to flop. A soft t-shirt is always better received than rough 'economy' one. Snappy graphics are more appealing than same old/plain old. And who needs another weird plastic gadget that breaks before you get it home? You get the idea. If you are investing in promotional products, make sure it is something that people will be pleased to accept, and will keep around and use repeatedly. The key idea here is that in addition to looking good, promotional products should offer functionality. People love things like coffee mugs and pens because they are practical and can be used daily.

Strive to make your promotional products look trendy and modern while also prioritizing functionality. Looking for more information? Contact us today!

Aug 18

We live in a world full of symbols, and how we use them can set us apart from the crowd in good and bad ways. If you are a large university, non-profit or business, you have a lot of lee-way with your symbol, also known as your logo. So why should you put your logo on dress shirts?

1. It Conveys Prestige

dress-shirts-with-logoDress shirts are classy. Your alumni or supporters will wear them to job interviews and in professional situations, and this will lend an air of respectability to your program. Clearly, people who use your product or program are successful.

Dress shirt logos are just generally tasteful. They are appropriate and discreet in all circumstances, so you never worry about someone associated with you looking vulgar and drawing the wrong kind of attention.

2. It Has Staying Power

Did you know Vaseline has been around since the 1870's? Products and programs can last a long time, and you want your logo on things that will last a good long while, too. Alumni can keep their shirt for decades after they have graduated, and, since shirts are flexible when it comes to size, they can wear them for decades afterwards. So long as you keep your logo throughout the program's or product's lifetime, the logo will remain recognizable, too.

employees-wearing-logo-dress-shirtsDress shirts don't really change much in design, either. You can keep the shirts from one year to the next. Each recruit will instantly fit in to your company culture and you will always have a fall-back outfit for everyone.

3. It Is Visible

Wherever an employee or supporter goes, your logo will be at eye level for most people. No one has to twist themselves around to see where the shirt came from.

Your employee or supporter will go many places, too. People wear dress shirts to a wide variety of events, and sometimes just around town when they want to feel 'pulled together.' Dress shirts are the perfect compromise between business and casual, so your brands can go pretty much anywhere.

If your program or product could use the boost of a dress shirt logo, contact us. We have years of experience and take great pride in producing quality shirts.

Aug 11

custom-embroidered-hatsThere are many different options for and methods of custom hat embroidery that can be used to "top off" your organization's campaigns and events. But before we highlight some of those, let's talk about about the merits of hats, period.

Why We Like Hats

Dr. Seuss had many a witty thing to say about hats. And we have to admit, he was on to something. Hats have a special place in our hearts, for several reasons.

Generally speaking, hats are an economical alternative to custom shirts, and hats have some important advantages over shirts, too. For one thing, they're literally "on top" of things - namely your employees and customers - so they stand out in pictures (hello, social media posts).

They're also a lot easier to order for a group, because size is rarely a concern. A shirt that's too big or too small just won't get worn. But a hat? It's not only going to be used on the day of an event, but it's likely to get some more time out of the closet for casual outings outdoors - where it will continue to rep for you and your organization.

embroidered-hatsWhat Can a Custom Hat Do For You?

Our customers use custom hats in a variety of ways to help get their messages across to a wide audience. And by "hats," we mean baseball caps, fleece hats, full-brim styles, visors, and a number of different styles and materials (Stretch-to-fit materials and performance styles are especially popular with athletic events.)

Here are a few projects that our customers used hats to promote last year:

  • Walk-a-thons, biathlons, triathlons

  • Traveling youth sports teams

  • Fundraising campaigns

  • School trips

  • Employee recognition programs

  • New product introductions

Now, what can we do for you? If you're looking for a smart way to "top off" an event or promotion, contact us. We'd love to help!

Aug 04

We've all seen charity run t-shirts with the names of sponsors emblazoned on the runners' backs. However, we think that teaming up on supporting good causes is such a good idea that there's no need to limit it to foot races. Here are some more thoughts on how businesses and nonprofits can use custom promotional products in their partnerships.

Strengthening relationships. While those race t-shirts sometimes show a dozen or more one-time sponsors, organizational partnerships tend to have more impact and return more benefit to both sides when a deeper relationship is established. For that to occur, partners must be chosen wisely to protect the organization's reputation and maintain trust with stakeholders. They may have intersecting missions and interests like a recycling company and an environmental research group, or a local employer and a nonprofit that provides services in nearby neighborhoods.

custom-nonprofit-promo-productsSave money. It's more efficient to order products in larger quantities, so it's a good strategy for non-profits to look for sponsors to subsidize the cost of their merchandise. Having a sponsor may help your organization place a larger order, helping you reach a volume discount. Or at the very least, reduce your net cost of obtaining the merchandise. And the best news? In some situations a sponsor logo can be added to the product at no extra cost, or at a very small additional cost. Don't worry, we'll help you do the math.

Cross promote. Just because organizations have been active partners, doesn't mean everyone noticed. Keep putting co-branded products out there, and be present at each other's events, social media streams, etc. Once people start seeing you together - and promotional products will help keep your logos front and center - the charity's donors might be more likely to become customers of the business, and the company's employees might be more likely to become volunteers and donors of the charity. Keeping it all in the family, so to speak.

All these activities can make partnerships more productive. Companies can humanize their brand and attract potential customers. Nonprofits can raise awareness about important issues, and generate more funds to do their work.

If you're looking for custom promotional products for your business or nonprofit, contact us. We deliver the best values on custom logo products.

Embroidered Hats for Fishing Enthusiasts

// posted by Cam Schultz

Jul 28

Summer is here, and that means more warm mornings spent out on the water casting your line. If you are a fishing enthusiast, and especially if you are in the business of taking people fishing, this is a very exciting part of the year. After all, who doesn't like heading out in a boat on a regular basis to take part in the age-old pastime?

custom-embriodered-hatsThe fishing community is a wonderful group to be a part of. Therefore, whether you hire out your boating services to tourists to try their hand at tuna fishing or head out on a private sail boat of your own, you'll likely want some swag to show your love of fishing and boating. Custom embroidered hats are just the thing to fulfill this desire - and many are one-size-fits-all, making it easier to stock up for a group.

As you probably know, hats are perfect for those who enjoy fishing, as they offer a bit of shade from the sometimes blinding sun. This enhances the fisher's vision, which in turn improves their technique. Additionally, a good fishing hat can protect a person's face from becoming burned, something every fishing enthusiast will agree is an important function of a hat. All of these things combined make a customer embroidered hat — featuring a boat name — the ideal addition to a fisher's wardrobe.

Here at EmbroidMe San Diego, we offer a variety of functional, comfortable, and high-quality hats. Each one can be embroidered to suit the customer's needs, meaning your fishing club logo can definitely be added. Additionally, we can add the embroidery of your choice to any number for other items including floor mats, shirts, totes, and towels.

Are you ready to order some great hats or other fishing themed items for your group of friends or your tourist customers? We would love to help you out! We also offer embroidered jackets, towels and bags, as well as printed tshirts. Please contact us today to discuss your needs with one of our friendly staff.

Custom Pencils for Back to School

// posted by Cam Schultz

Jul 21

School will be back in session soon, and that means it's time to make all of those back-to-school preparations. If you are a teacher or tutor, this means gathering a lot of supplies and building curricula. Both of these tasks are overwhelming, and often leave instructors feeling worn-out rather than excited when the new year finally does begin.

custom-pencilsWhy not reignite your excitement about the new school year and give your students some fun on their first day of school? Custom pencils are an inexpensive and fun way to welcome new students and start the year off on the right foot.

Here are some other reasons you should order custom-made pencils for your students:

They are Cute

Let's face it, a pencil with the name of your classroom or an inspirational message is just too cute. Your students will likely think so too, meaning your small gift will put them in a good mood, setting them up for success on their first day of lessons.

They Show You Care

While a pencil might be a small gift, it's a gift all the same, and any gift shows that you're thinking about someone. When you hand out custom-made pencils to your students on the first day of school, you will be showing them that you care about them and want the year to go well for them.


They are Useful

Considering your students will probably be doing quite a bit of writing during class, pencils are a very practical gift. This is great because it means your gift won't be tossed aside or left to clutter up any desks. Instead, the students can actively use your gift on a daily basis.

Ready to order a set of custom pencils for your kids? Please contact us today at EmbroidMe San Diego to place your order before the school year begins.