Promotional products have been used by companies small and large for countless years. But what makes them so great and why should businesses use them anyway? As it turns out, there are quite a few reasons why they should be a part of every business. This post will discuss three big reasons every business should use promotional products.
1) When There Has Been a Company Name Change
The last thing you want to do is confuse your customers if you are in the midst of a big company transition like changing your business name. Promotional products are an excellent venue for introducing your new name to your target audience, in particular your existing clients and the demographic segment of the public that makes up your target audience. Don't forget about introducing the name change to employees, referral partners, and vendors as well! Introduce your new name on a variety of different products, being careful to use consistent colors for best branding.
2) Showing Appreciation
One of the quickest ways a company loses a customer is by not appreciating them enough. Promotional products are great ways to show appreciation to your customers. Give a thank you gift with every transaction, or at milestones in your relationship. It shows that you keep them in mind and that you value them not only as customers, but as people.
3) Making sure your customers remember you
Just as you don't want to forget your customers, you don't want them to forget you. Promotional products that have your business name on them help customers keep you in mind. As the saying goes "out of sight, out of mind." So stay in sight by giving them complimentary coffee mugs or t-shirts with your company on them. Every time they see the product, they'll see your name. See how that works? Remember to choose a promotional product that is appealing and useful to your target audience.
Check out our video for more on why you should use promotional products!
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