Like death and taxes, color is everywhere, and its effects can’t be avoided. So it’s wise when making branding and corporate apparel choices, to consider the psychology of color.
Our post today focuses on the most emotionally intense color - red – which stimulates faster heartbeat and breathing. It is also the color of love. Want to know a little more about how the color red affects us physically? This wonderful hue:
- Increases enthusiasm
- Stimulates energy
- Encourages action and confidence
- Provides a sense of protection from fears and anxiety
How to know if red is right for branding your business? Ask yourself a few questions: Are you a force to be reckoned with? Want to wake people up and show them your passion about work or a cause? Would you like to stand out in a powerful way? Convey power? Confidence? Action? Determination? Then use the color red in your branding, uniforms, tradeshow displays, and signage. Think of Coca-Cola and Red Bull – two well-known brands that leverage the power of red. Red is also associated with a number of good causes such as the American Red Cross, American Heart Association, & International Aids Awareness.
Although any industry can make red work for branding, business owners who want to mark their territory, gain market share, and capture attention will feel especially comfortable in this powerful, in-your-face color. Red can’t be ignored in a tradeshow booth, on a sales appointment, on a restaurant server or on service professionals. Restaurants who want to increase their average check decorate in red and put their wait staff in red uniforms because the color encourages appetite.
Once you’ve decided red is the right color for your company apparel, the next step is to decide on style and fabric. Shirts come in different styles (woven shirt, t-shirt, sweatshirt & polo shirt) or maybe aprons would work better for your situation. Do you prefer a solid color garment, or would sporty contrasting trim be the perfect look? Red is a color that tends to fade faster than some others so if your application requires repeated laundering, go with a polyester/cotton blend or better yet 100% polyester to hang onto the color longer.
Red clothing gets noticed, but it may make the wearer appear a bit heavier. If you want to look thinner…consider black (but that’s a topic for another post)!
One caveat to the info shared here today: this pertains to current US culture. Be aware that the meaning of colors vary by culture, and also over time.