When you’re thinking of ordering custom shirts for a business or fundraising event, learn from those who've gone before. Today, let's consider what runners look for in a race t shirt. Most of them have so many shirts that some inevitably wind up as gym rags. But you want your shirt to be their favorite, right? Here are seven takeaway points that will help make your own promotional apparel so memorable that it won’t get lost in a drawer -- or worse.
Pick the best shirt your budget can handle. Runners and other athletes appreciate moisture wicking performance fabrics, so those types of shirts tend to be preferred over basic cotton. Your audience may not be athletes, but the point is, pick a shirt that your people will love to wear. If your budget only extends to cotton, at least get a softer, lighter weight tshirt, and try to stay away from the heavier, rougher fabrics.
Shirt backs loaded with sponsor logos are nobody's favorite. T shirts overloaded with sponsor logos look about as peaceful as a fast food restaurant at noon when they’re running a free burger special. If your event has a large number of sponsors, rethink the idea of cramming the shirt back full of tiny sponsor logos. Better to create a clean attractive design that people actually want to wear.
Shirts improve with age. Consider issuing a different shirt every year. That way loyal donors, volunteers and customers can show off their veteran status.
Shirts are for sharing. It’s usually considered tacky to wear a shirt for a race where you didn’t finish or even participate. After all, some people just don’t look like they could run the Boston Marathon. On the other hand when you’re spreading the word about your organization, almost anything goes. Give shirts away. Sell them online and at events. Encourage people to give them to their significant others, kids and neighbors.
Shirts start conversations. Aim to get your shirts noticed and talked about. Employees can wear your cool shirts on planes or at the local coffee shop.
Shirts convey status. You’ve probably seen donors listed by giving levels in theater programs or annual reports. Present volunteers and employees with shirts in different colors based on their longevity. It will avoid resentment over quality distinctions and give people something to aspire to.
At some point, shirts stop improving with age. It may be time to trade in your shirt if people are starting to slip you spare change. Offer people a new version they can wear in public while they keep their old one for memories or recycling.
Custom shirts and other logo products build brand awareness and enhance your image. Contact us for personalized service and cost effective marketing ideas.