If you recently started a podcast, you have stiff competition. Podcasts are proliferating on the internet, and they fill every niche. How many active podcasts exist is hard to estimate, but there are an uncountable number of them listed on iTunes, even if you are only looking in the history category. And that does not include the local ones like the ones stationed here in San Diego. The university has class lessons broadcast on a podcast, and there is a local podcast that covers the San Diego lifestyle beat. 

   Your new podcast does not have to go unheard, however. One good way to make your podcast stand out is to give or sell to your listeners custom designed logo t-shirts. These are wearable works of art with your podcasts name on it which may very well give your show the boost it needs.

promote your podcast

Classic Swag For The Digital Age

    While Southern California can be full of high-tech attractions, the classics are still beloved here. T-shirts with screen printed logos go back to the 1960's, and they are ingrained in our culture as a form of personal expression. Giving t-shirts to your subscribers, whether you offer them as free swag at a podcasting convention, offer them on sale as part of your show, or give them to donors, is part of a grand tradition that your podcast listeners will want to join. Besides, this could be audio's second Golden Age, so hearkening back to an earlier tradition makes thematic sense.

Mobile Promotion

   San Diego's warm climate and beach-life attitude make t-shirts the apparel of choice for many activities. Why shouldn't your subscribers sport your logo t-shirt while they are at it? They will spread the name and theme of your podcast everywhere while they go grocery shopping, do their banking, or work in the community garden. At the very least, it will make your logo familiar enough to anyone looking for a new podcast so that they might give you a listen, just to see why that person they saw was wearing the same logo. Familiarity makes your podcast safe to try in the minds of the searchers.

   In the best case scenario, people ask the wearer of the shirt about the logo, and your loyal listener gets to talk up your show. Subscribers can make the best pitch to potential listeners, too: they know what interests the other person and they are not directly affiliated with you. This makes them a sort of user social proof: their enthusiasm proves that other people like this podcast, which encourages people to try it out. This sort of user recommendation is a powerful way to recruit new listeners, according to TechCrunch.

Reward Your Donors

   There is a running joke on one popular podcast about what the host will give donors, from beer to a wild boat trip. This reflects the need of anyone with a podcast to give their donors something valuable for their contributions. Logo t-shirts fill this niche nicely, especially in the San Diego market, where t-shirts are guaranteed to be both decorative and practical. Beautiful t-shirts with your catchphrase and logo screen printed or embroidered on it will make a $5 donor feel like part of the in-crowd. More practically, it will encourage more giving. These shirts act as a tangible acknowledgment of your listeners support that will inspire gratitude in them, which study from Berkeley has shown will make them more receptive to giving at your next big drive.

    While podcasts are high-tech, their promotion should include the classics. If you want to spread the word about your show with t-shirts, contact us. We are experts in creating logos and designs, so let our art compliment and promote yours.