Are you one of those people who want to break free from the bonds of the working world and strike out on their own? Successful entrepreneurs have more than just a yearn to do business their way, they recognize the importance of staying top of mind with potential customers.
Promotional Products Keep You Top of Mind
If you're in business for yourself, you're probably well aware that not everybody is ready to buy when you first meet them. Therefore, you need not only a way for your business to get noticed by potential customers, but a way to keep your name in front of people over the long term. This is where the proper use of promotional products can be a valuable tool for business owners. Promotional products such as imprinted pens, mugs, magnets and apparel will be used (and therefore your logo will be seen) repeatedly over the product's lifetime. Combining this repeated exposure of your logo with a judicious mix of email marketing, direct mail, and personal interaction is a highly effective way to stay top of mind with potential clients. The longer your sales cycle, the more critical to manage this aspect of your marketing effectively.
Budgeting for a Mix of Promotional Products
A general rule of thumb is that 10% of your advertising budget be set aside for promotional products. Experienced entrepreneurs will tell you that how you spend that money makes a big difference. Not all customers (or potential customers) are created equal, so it makes sense that you don't make the same level of investment with everyone.
For example, it's almost certainly not a good investment to give every potential customer a high end embroidered golf shirt. For the cost of one special shirt, you might be able to give away 10 embroidered caps, or 20 coffee mugs, or 50 pens. The higher your potential sales revenue from a customer, and the higher the likelihood they will purchase, then the more of your time and money it makes sense to invest in them. People you've just made first contact with at a tradeshow could be given a notepad, magnetic clip or pen. Qualified leads might receive a coffee mug or calculator. Tshirts or backpacks could be given away at sales meetings. Experienced entrepreneurs use an assortment of promotional products at different price points for a variety of purposes. Contact us today and learn how promotional products can help take your business to the next level.