You may have seen the headlines last Fall when Yahoo apologized for using promotional clothing to reward people for reporting serious security violations. Behind the headlines about “t-shirt gate” there are valuable lessons on how to use your logo apparel to say thanks the right way, and that's the topic of this week's post.
Here's the back story: After a Swiss company
went public with their complaint that Yahoo’s policy of rewarding contributors with a $12.50 credit to their company
store was insulting, Ramses Martinez,
director of Yahoo's security team, announced he’d start
giving out cash payments of $150 to $15,000 depending on the type of
vulnerability reported. That’s closer to the widespread practices of
companies like Google and Facebook, who pay anywhere from $500 to
It all goes to show that it’s good to think through your policy for handing out
We can think of a least half a dozen situations where giving promotional clothing strikes just the right note:
- People who purchase and use your products: Maybe all your customers deserve a shirt. Or maybe you want to focus on major purchases and repeat business.
- People who tweet about you: Encourage the discussion, especially if they’re talking about their positive customer experiences.
- People who like you on Facebook: Collect more fans. They’re likely to share their stories, promotions and discounts.
- People who wear your clothing in their profile pictures: Increase your visibility in search results on LinkedIn and elsewhere.
- People who complain: You’d rather have their feedback than let them go away angry. It's best to immediately apologize, fix the issue, heal any hurt feelings, and then send your personal thanks along with a good looking shirt. Problems handled well can often turn complainers into raving fans.
Attract great customers with the right choices of logo apparel and promotional products. Contact us so our friendly product experts can help you find the best values for your needs.