Embroidery By The Numbers:
Ten Terrific Tips to Make Your Uniforms Work
You’ve certainly heard it said that the uniform makes the man (or woman), and while that saying is often associated with the military…especially in a city like San Diego…it’s certainly also the case if your employees are uniformed. A custom uniform is a big part of the initial impression customers will form about your company, and it’s an important component in the ongoing brand experience.
To help you make the best uniform decision for your San Diego business, here are 10 terrific tips to consider when you’re focusing on ensuring that your team is outfitted in a way that befits your brand and image:
1.Garment Type What type of garment is suitable for the type of work you do? Your main uniform piece will probably be some kind of shirt or jacket, but you have plenty of style options within those broad categories. You need attire that’s appropriate and professional…and also provides the protection and value you need. We can provide custom embroidered items for any industry.
2.Style/Flavor Your uniform’s style and color should reflect the identity of your business. Even if a simple t-shirt is all you need, you still have choices to make that will influence your team’s appearance and therefore the image you’re projecting to current and potential customers. You may be surprised at all the things you need to consider with respect to uniform style. Crew neck or v-neck? Contrasting trim or solid color? Relaxed, unisex fit or form-fitting female cut? It’s best to consider the impression you want people to have about your company: traditional, flamboyant, youthful, professional, sexy, fun, upscale, casual, environmentally aware, fashion forward, outdoorsy, retro, authoritative, etc. Who are you?
3.Sizes There’s nothing like an ill-fitting uniform to destroy all the brand equity you’ve developed, so make sure you take the needs of all employees into account when you think about uniform sizes. Ask yourself the following:
- Do you need coordinating men’s and women’s sizes?
- Do you need youth and adult sizes that match?
- Do you have employees who need maternity clothing?
- How small and how big/tall do you need to go? If you need sizes XS, 6XL-tall or 10XL, be sure to let us know so we can show you the lines that come in extended sizes.
4.Color Do you want clothing in solid colors, or are you open to the use of color blocks or trim stripes? Consider making the color of your main garment one of the main colors that identifies your brand. Shirts are more than just a background for your logo; they’re part of your identity. From across the room, the shirt color catches the eye, and your staff becomes instantly identifiable. Less common colors will stand out, but you’ll have fewer style options. Also, you may have to switch to a different shirt in the future if the one you select is discontinued. Clothing mills evaluate their sales and periodically drop less popular colors and styles. Sticking with most common uniform colors offers the most options and greatest likelihood that your “look” will be available in the future.
5.Use Consider what employees will be doing when they’re wearing their uniforms, as this may lead to special requirements. Some jobs demand spill-resistant or stain-release clothing, while active employees can be kept cool and comfortable with moisture-wicking fabrics. Perhaps you require garments that are industrial laundry certified.
6.Longevity You certainly want to get the most “bang for your buck” when making uniform choices. Think about how many uses you need from each garment as well as how often replacements are needed. Remember that positions with high turnover call for a different uniform strategy than if you have primarily long-term hires.
7.Care The issue of care ties into longevity. How the garment will be cleaned is definitely something to consider when you select fabrics. Embroidery will typically outlast the uniform, which should be selected based on the expected type of cleaning: industrial laundry, dry-cleaned or home laundering.
8.Construction The “bells and whistles” on your uniform can add to or detract from the overall look. Employee comfort and convenience should also be taken into consideration when you think about garment construction.
- How many buttons do you want? Men’s polos typically have two or three buttons, and ladies’ polos may have as many as five…or none if you select a v-neck style.
- What about button color? Two typical options are choosing a contrasting color or dying buttons to match the shirt’s fabric. If you have white in your logo, contrasting buttons (which usually are pearl white) will stand out on darker shirts, and look very “pulled together.”
- Does a zipper make sense? Common options are full zip, quarter zip and no zip (i.e., pullovers).
9.Fabric It’s easy to become overwhelmed by all the available choices, but the last thing you want to do is select a fabric that fails to provide your desired look and feel.
10.Embroidery Given the name of our company, you can count on our expertise when it comes to anything uniform embroidery related. We know the right questions to ask.